Castuner

On Strategy Showcase

Fergus O’Carroll

Where marketers share the strategy stories behind amazing campaigns.

Site do podcast

Ouça no seu app

Episódios

328 episódios

  1. The American South Live from Greenville, South Carolina 1:20:37
  2. On the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co 48:59
  3. Grow Therapy and its challenger brand mindset 29:07
  4. Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals 39:42
  5. On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun. 1:09:11
  6. Life Stage vs. Generational Cohorts and the Implications for Strategy 38:39
  7. Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman 51:55
  8. The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples 41:26
  9. On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create 54:22
  10. James Hurman on his Lions Master of Advertising Effectiveness program 43:07
  11. Live from BBDO Chicago: The Scarcity of Difference in Marketing 45:21
  12. The $170B Creative Wasteland of Retail Media Networks 28:34
  13. On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy 58:49
  14. Insights from Mischief and eos' culture of effectiveness 22:54
  15. Live from BarkleyOKRP in Kansas City 48:38
  16. Planning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch 52:43
  17. How NPR fought back for our right to be curious 38:02
  18. Live from Minneapolis at Carmichael Lynch 59:05
  19. AI ads are good enough. And that's the problem 30:21
  20. On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve 45:42
  21. Martin Weigel's new book on lessons from the front line 39:47
  22. Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium” 59:07
  23. On the Spot - Nike vs Adidas World Cup and Maker's Mark 54:46
  24. Planning for Effective Outcomes Ep#3: Lessons in Getting Underway 46:36
  25. Walmart's Virtual Worlds Gaming Strategy 36:39
  26. Why Uber Eats won tonight's 2026 U.S. Grand Effie 21:03
  27. The Power of Humor in Marketing 43:21
  28. On the Spot: Subaru and Vaseline 50:37
  29. Planning for Effective Outcomes #2: How to build upon or challenge client briefs 1:13:01
  30. On the Pulse - how to win with sports sponsorships 40:21
  31. What happens when the Airbnb team takes on a mortgage brand? 42:31
  32. On the Spot: Levis and Jeep 45:32
  33. Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief 43:28
  34. Life in the Valley live from Uber in San Francisco 49:26
  35. How this Grand Effie winner fought generics and held its price premium 46:43
  36. W+K and Trainline on turning your greatest weakness into opportunity 42:00
  37. Dos Equis' Most Interesting Man In the World is back. We talk about why 40:28
  38. On the Spot: Rocket Mortgage and other post Super Bowl rants 50:00
  39. The new book that makes the business case for creative effectiveness 40:36
  40. Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish 40:44
  41. Live from Arnold in Boston: Brains, Grit and Brand Building 1:05:15
  42. Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection 44:02
  43. On the Spot: Burberry & Johnnie Walker 50:03
  44. How Dr. Dre is putting swagger back in the Goodyear brand 36:00
  45. How Archer uses exaggerated reality to draw attention to genuine ingredients 37:04
  46. Meet the team behind Amazon's ad strategy 38:57
  47. Live from Highdive in Chicago. The Holiday Ads Special 59:42
  48. Live from Mother in London: Reflections on 2025 54:08
  49. The story behind Indeed's Gold Effie-winning entrance into the Indian market 33:52
  50. On the Spot: The Ordinary & Claude AI 43:36