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On Strategy Showcase

Fergus O’Carroll

Where marketers share the strategy stories behind amazing campaigns.

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  1. The American South Live from Greenville, South Carolina 1:20:37
  2. On the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co 48:59
  3. Grow Therapy and its challenger brand mindset 29:07
  4. Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals 39:42
  5. On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun. 1:09:11
  6. Life Stage vs. Generational Cohorts and the Implications for Strategy 38:39
  7. Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman 51:55
  8. The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples 41:26
  9. On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create 54:22
  10. James Hurman on his Lions Master of Advertising Effectiveness program 43:07
  11. Live from BBDO Chicago: The Scarcity of Difference in Marketing 45:21
  12. The $170B Creative Wasteland of Retail Media Networks 28:34
  13. On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy 58:49
  14. Insights from Mischief and eos' culture of effectiveness 22:54
  15. Live from BarkleyOKRP in Kansas City 48:38
  16. Planning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch 52:43
  17. How NPR fought back for our right to be curious 38:02
  18. Live from Minneapolis at Carmichael Lynch 59:05
  19. AI ads are good enough. And that's the problem 30:21
  20. On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve 45:42
  21. Martin Weigel's new book on lessons from the front line 39:47
  22. Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium” 59:07
  23. On the Spot - Nike vs Adidas World Cup and Maker's Mark 54:46
  24. Planning for Effective Outcomes Ep#3: Lessons in Getting Underway 46:36
  25. Walmart's Virtual Worlds Gaming Strategy 36:39
  26. Why Uber Eats won tonight's 2026 U.S. Grand Effie 21:03
  27. The Power of Humor in Marketing 43:21
  28. On the Spot: Subaru and Vaseline 50:37
  29. Planning for Effective Outcomes #2: How to build upon or challenge client briefs 1:13:01
  30. On the Pulse - how to win with sports sponsorships 40:21
  31. What happens when the Airbnb team takes on a mortgage brand? 42:31
  32. On the Spot: Levis and Jeep 45:32
  33. Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief 43:28
  34. Life in the Valley live from Uber in San Francisco 49:26
  35. How this Grand Effie winner fought generics and held its price premium 46:43
  36. W+K and Trainline on turning your greatest weakness into opportunity 42:00
  37. Dos Equis' Most Interesting Man In the World is back. We talk about why 40:28
  38. On the Spot: Rocket Mortgage and other post Super Bowl rants 50:00
  39. The new book that makes the business case for creative effectiveness 40:36
  40. Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish 40:44
  41. Live from Arnold in Boston: Brains, Grit and Brand Building 1:05:15
  42. Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection 44:02
  43. On the Spot: Burberry & Johnnie Walker 50:03
  44. How Dr. Dre is putting swagger back in the Goodyear brand 36:00
  45. How Archer uses exaggerated reality to draw attention to genuine ingredients 37:04
  46. Meet the team behind Amazon's ad strategy 38:57
  47. Live from Highdive in Chicago. The Holiday Ads Special 59:42
  48. Live from Mother in London: Reflections on 2025 54:08
  49. The story behind Indeed's Gold Effie-winning entrance into the Indian market 33:52
  50. On the Spot: The Ordinary & Claude AI 43:36