The idea of conducting a creative refresh is pretty simple. When your ads aren’t performing super well anymore, update both your copy and creatives in some form or fashion, to see if the changes will help them perform better.
Again, the idea is simple. But the execution, not so straightforward.
In this episode, our CEO, Satej Sirur, spoke to Kris Sugatan. Who is the founder and CEO of
Sugaton.io, an agency that helps grow ecommerce business through social media ad strategies.
Kris walks us through how exactly to perform a successful creative refresh. She touches on the number of creatives you need per campaign, how exactly to refresh your creatives to see a growth in performance, and her secret sauce naming conventions that makes testing and iterating so much easier.
Hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products,
visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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