Some of you may not know this, but Facebook and Google actually donβt allow companies in the crypto space to run ads.
Yet somehow, CoinDCX, a cryptocurrency exchange that allows you to invest in currencies such as bitcoin and ethereum, have grown to over 4mn users.
Again, zero users to 4mn without a single dollar spent on Facebook or Google Ads.
Is your mind blown? Mine most certainly was.
To figure out how they did this by leveraging the power of videos, collaborations and retention, we spoke to Advit Sahdev, whoβs the VP of Marketing at CoinDCX.
Hope you enjoy the episode!
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CoinDCX's Website
Advit Sahdev LinkedIn Profile
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About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.