Castuner

Two Geeks + a Bench

Annie + Diego

Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.

Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.

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Odcinki

19 odcinków

  1. Who Owns Your Skincare Formula? How to Hire a Cosmetic Chemist 7:15
  2. From White Label to Custom: Building Your Skincare Brand 10:54
  3. Your Skincare Brand Through Your Customer’s Eyes 9:52
  4. Glossier: The Strategy Behind the Pink Pouch 9:02
  5. The Beauty Industry’s Prisoner’s Dilemma: Why Every Skincare Trend Rushes to the Shelf Before the Science Even Works 3:57
  6. L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in a "Soft" Market 5:10
  7. Peach & Lily’s Zombie Cell Strategy: How to Own a Skincare Category 6:18
  8. The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini 8:36
  9. The Psychology of the Sale: Why Sequence Matters More Than Your Product 8:53
  10. The $50,000,000 Blindspot: Why Smart Brands Go Invisible 11:01
  11. What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another 28:45
  12. Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely. 12:34
  13. Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Launch. 11:11
  14. The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixes It 14:45
  15. Texture as Branding: How to apply Sensory Science 17:55
  16. The Neural Architecture of Beauty 13:03
  17. And Another Brand Dies 10:16
  18. The Chemistry of Honesty 14:28
  19. Meet Us! 35:27