Castuner

Two Geeks + a Bench

Annie + Diego

Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.

Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.

Podcast website

Listen in your app

Episodes

18 episodes

  1. From White Label to Custom: Building Your Skincare Brand 10:54
  2. Your Skincare Brand Through Your Customer’s Eyes 9:52
  3. Glossier: The Strategy Behind the Pink Pouch 9:02
  4. The Beauty Industry’s Prisoner’s Dilemma: Why Every Skincare Trend Rushes to the Shelf Before the Science Even Works 3:57
  5. L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in a "Soft" Market 5:10
  6. Peach & Lily’s Zombie Cell Strategy: How to Own a Skincare Category 6:18
  7. The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini 8:36
  8. The Psychology of the Sale: Why Sequence Matters More Than Your Product 8:53
  9. The $50,000,000 Blindspot: Why Smart Brands Go Invisible 11:01
  10. What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another 28:45
  11. Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely. 12:34
  12. Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Launch. 11:11
  13. The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixes It 14:45
  14. Texture as Branding: How to apply Sensory Science 17:55
  15. The Neural Architecture of Beauty 13:03
  16. And Another Brand Dies 10:16
  17. The Chemistry of Honesty 14:28
  18. Meet Us! 35:27