Castuner

Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

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Episodes

241 episodes

  1. Roundtable on Founder-led Analytics 29:11
  2. The Limitless CMO, with Lisa Cole 33:58
  3. Running CTV & OOH Video Ads, with Aaron Foley 31:41
  4. Rebranding Done Right, with Travis Gobeil 34:46
  5. What Analysts wish marketers knew, with Marc-Andre Seguin 27:52
  6. The Personal Branding Book, with Daria Dmitrieva 36:42
  7. Balancing Data in B2B Partnerships, with Brendan Ziolo 32:20
  8. Content, Simplified with Lee Densmer 38:21
  9. Why you want AI to be a more Skilled Marketer than you, with Chris Dore 41:08
  10. Earn It! with Steve Pratt 29:14
  11. From Adversaries to Advocates: How to win friends (and budgets) with data 26:52
  12. Using CRM for Total Recall, with Brandon Drake 33:29
  13. The Marketing Growth Formula, with Heidi Hattendorf 47:26
  14. Market Eminence, with David Newman 49:45
  15. Sales and Marketing that's Scalable, with Peter Fillmore 23:24
  16. The Social Shift, with Katie Brinkley 34:26
  17. Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox 32:42
  18. Paid Traffic for Non-Profits, with Sean Moher 27:06
  19. Depositioning, with Todd Irwin 27:52
  20. Tried and True Marketing Reads 33:11
  21. Mastering constraints of Healthcare Marketing, with Cindy Grabowski 37:59
  22. The Classical Marketing book, with Anthony "Tas" Tasgal 40:27
  23. Keeping the Revenue Engine Running, with Karl Ortmanns 41:34
  24. Brandjitsu, with Michael Dargie 45:08
  25. Human Centered Marketing, with Ashley Faus 55:41
  26. Analytics that's Metrics Centred, with Allan Wille 47:04
  27. Scar Tissue, with Danny Covey 43:05
  28. Website Wealth, with Philippa Gamse 37:37
  29. The Path to AGI with John Thompson 45:55
  30. Books for the Summer Break 36:40
  31. Optimizing Marketing with Statistics, with Ateeq Ahmad 50:27
  32. Unorthodoxy, with Gil Gildner 49:50
  33. Gen AI Activation in Marketing & Sales 1:00:48
  34. From Armageddon to GA4 Alignment, with Neil Shapiro 46:16
  35. Deeper Clarity - Better Results, with Nilufer Erdebil 49:16
  36. The Data Storyteller's Handbook, with Kat Greenbrook 49:51
  37. The Smart Advertising Book, with Dan White 47:14
  38. Causal Artificial Intelligence, with John Thompson 50:17
  39. Present Beyond Measure, with Lea Pica 1:02:15
  40. Greenlighting your marketing strategy with a winning deck, with Shea Cole 47:11
  41. Prompt Engineering, with Mike Taylor 59:15
  42. The Content Entrepreneur, with Joe Pulizzi 47:29
  43. Guest Insights 24:23
  44. The AI Playbook, with Eric Siegel 56:57
  45. Ecosystem-Led Growth, with Robert Moore 55:50
  46. Partnering on Customer Acquisition, with John Wright 43:28
  47. Mastering Video Ads on Social, with Nikki Lindgren 36:08
  48. Analytics - in-house or outsource? with Luke Komiskey 50:54
  49. Building insights with Adobe Analytics, featuring Jenn Kunz 43:16
  50. How your site's health impacts marketing, with Rob Villeneuve 53:56