Castuner

Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

Web del podcast

Escúchalo en tu aplicación

Episodios

241 episodios

  1. Roundtable on Founder-led Analytics 29:11
  2. The Limitless CMO, with Lisa Cole 33:58
  3. Running CTV & OOH Video Ads, with Aaron Foley 31:41
  4. Rebranding Done Right, with Travis Gobeil 34:46
  5. What Analysts wish marketers knew, with Marc-Andre Seguin 27:52
  6. The Personal Branding Book, with Daria Dmitrieva 36:42
  7. Balancing Data in B2B Partnerships, with Brendan Ziolo 32:20
  8. Content, Simplified with Lee Densmer 38:21
  9. Why you want AI to be a more Skilled Marketer than you, with Chris Dore 41:08
  10. Earn It! with Steve Pratt 29:14
  11. From Adversaries to Advocates: How to win friends (and budgets) with data 26:52
  12. Using CRM for Total Recall, with Brandon Drake 33:29
  13. The Marketing Growth Formula, with Heidi Hattendorf 47:26
  14. Market Eminence, with David Newman 49:45
  15. Sales and Marketing that's Scalable, with Peter Fillmore 23:24
  16. The Social Shift, with Katie Brinkley 34:26
  17. Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox 32:42
  18. Paid Traffic for Non-Profits, with Sean Moher 27:06
  19. Depositioning, with Todd Irwin 27:52
  20. Tried and True Marketing Reads 33:11
  21. Mastering constraints of Healthcare Marketing, with Cindy Grabowski 37:59
  22. The Classical Marketing book, with Anthony "Tas" Tasgal 40:27
  23. Keeping the Revenue Engine Running, with Karl Ortmanns 41:34
  24. Brandjitsu, with Michael Dargie 45:08
  25. Human Centered Marketing, with Ashley Faus 55:41
  26. Analytics that's Metrics Centred, with Allan Wille 47:04
  27. Scar Tissue, with Danny Covey 43:05
  28. Website Wealth, with Philippa Gamse 37:37
  29. The Path to AGI with John Thompson 45:55
  30. Books for the Summer Break 36:40
  31. Optimizing Marketing with Statistics, with Ateeq Ahmad 50:27
  32. Unorthodoxy, with Gil Gildner 49:50
  33. Gen AI Activation in Marketing & Sales 1:00:48
  34. From Armageddon to GA4 Alignment, with Neil Shapiro 46:16
  35. Deeper Clarity - Better Results, with Nilufer Erdebil 49:16
  36. The Data Storyteller's Handbook, with Kat Greenbrook 49:51
  37. The Smart Advertising Book, with Dan White 47:14
  38. Causal Artificial Intelligence, with John Thompson 50:17
  39. Present Beyond Measure, with Lea Pica 1:02:15
  40. Greenlighting your marketing strategy with a winning deck, with Shea Cole 47:11
  41. Prompt Engineering, with Mike Taylor 59:15
  42. The Content Entrepreneur, with Joe Pulizzi 47:29
  43. Guest Insights 24:23
  44. The AI Playbook, with Eric Siegel 56:57
  45. Ecosystem-Led Growth, with Robert Moore 55:50
  46. Partnering on Customer Acquisition, with John Wright 43:28
  47. Mastering Video Ads on Social, with Nikki Lindgren 36:08
  48. Analytics - in-house or outsource? with Luke Komiskey 50:54
  49. Building insights with Adobe Analytics, featuring Jenn Kunz 43:16
  50. How your site's health impacts marketing, with Rob Villeneuve 53:56