That Super Show
Brand Recognition, Churn, and Retirement: What’s Really Moving the Superannuation Needle
30:28
#19. Co-hosts Neil Benson and Sarah Penn unpack the latest trends and news impacting the superannuation industry.
Highlights
Super brand recognition: Surprising results from a Conjointly brand tracker highlight low public awareness of major super brands, including only 57% recognition for AussieSuper and 49% for Hostplus, challenging industry assumptions.
The complexity and cost of…