Castuner

Brilliant Commerce

Chord Commerce

Unfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.

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Episodes

36 episodes

  1. How chasing virality nearly stalled a period care brand 40:08
  2. Your best-selling product might be losing money 37:09
  3. Why community and education became Evvy's entire growth engine 24:29
  4. Saying no to business: The hard call behind Centra's fashion-only focus 41:22
  5. Why the AI moment of discovery is retail's next Google ZMOT 33:59
  6. How ad platforms shifted from buying audiences to buying outcomes 45:19
  7. Why over-personalizing your site dilutes your brand story 38:24
  8. Why unit economics decide how fast Bloom & Wild can expand into new gifts 41:12
  9. From 1% to 11% brand awareness: how WeCook built a brand worth caring about 40:11
  10. How Summersalt built a swimwear brand from 10,000 body scans 38:22
  11. Category creation is hard: building Hairstory into retail from zero 42:34
  12. Why Brian Berger wishes he'd gone wholesale from day one 42:03
  13. The brand value equation: why your pricing problem is actually a value problem 29:40
  14. The Secret Behind True Botanicals' 50% Retention Rate 37:54
  15. Why Marine Layer Thinks Agentic Commerce Is Just the New SEO 31:45
  16. Why Dude Wipes drives its own website traffic to Walmart and Amazon 33:04
  17. How Draper James increased margin by cutting promo days while maintaining conversion 37:12
  18. How shared context eliminates 17-minute explanations: The four-word brief 36:55
  19. JP Beeghly & Josh Maynard on AI quality: Train agents like junior employees, not magic tools 52:24
  20. Making customers feel understood without saying you understand them 37:13
  21. MOO's Corin Mills on AI Adoption: Using Tools To Create More Customer Facetime, Not Less 39:26
  22. Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi 33:52
  23. Clove's Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion 45:48
  24. Justin Fredlender On The 'Build Vs. Buy' Dilemma Every Commerce Operator Must Face 38:56
  25. Belkin's Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents 39:53
  26. Forbes' Emily Jackson on why last-click attribution fails social commerce (and how to pivot advertisers) 33:03
  27. Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations 39:34
  28. Purple's Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook 42:32
  29. Sarah Creal Beauty‘s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps) 48:03
  30. Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling 38:48
  31. GR0 Co-founders on Becoming Brands' Marketing Lifeline 40:53
  32. Wyze’s Logan Dunn on Managing Petabytes of Customer Data 40:11
  33. Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing 38:30
  34. M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success 43:08
  35. Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss 41:26
  36. Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks 55:54