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Brilliant Commerce

Chord Commerce

Unfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.

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36 atal

  1. How chasing virality nearly stalled a period care brand 40:08
  2. Your best-selling product might be losing money 37:09
  3. Why community and education became Evvy's entire growth engine 24:29
  4. Saying no to business: The hard call behind Centra's fashion-only focus 41:22
  5. Why the AI moment of discovery is retail's next Google ZMOT 33:59
  6. How ad platforms shifted from buying audiences to buying outcomes 45:19
  7. Why over-personalizing your site dilutes your brand story 38:24
  8. Why unit economics decide how fast Bloom & Wild can expand into new gifts 41:12
  9. From 1% to 11% brand awareness: how WeCook built a brand worth caring about 40:11
  10. How Summersalt built a swimwear brand from 10,000 body scans 38:22
  11. Category creation is hard: building Hairstory into retail from zero 42:34
  12. Why Brian Berger wishes he'd gone wholesale from day one 42:03
  13. The brand value equation: why your pricing problem is actually a value problem 29:40
  14. The Secret Behind True Botanicals' 50% Retention Rate 37:54
  15. Why Marine Layer Thinks Agentic Commerce Is Just the New SEO 31:45
  16. Why Dude Wipes drives its own website traffic to Walmart and Amazon 33:04
  17. How Draper James increased margin by cutting promo days while maintaining conversion 37:12
  18. How shared context eliminates 17-minute explanations: The four-word brief 36:55
  19. JP Beeghly & Josh Maynard on AI quality: Train agents like junior employees, not magic tools 52:24
  20. Making customers feel understood without saying you understand them 37:13
  21. MOO's Corin Mills on AI Adoption: Using Tools To Create More Customer Facetime, Not Less 39:26
  22. Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi 33:52
  23. Clove's Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion 45:48
  24. Justin Fredlender On The 'Build Vs. Buy' Dilemma Every Commerce Operator Must Face 38:56
  25. Belkin's Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents 39:53
  26. Forbes' Emily Jackson on why last-click attribution fails social commerce (and how to pivot advertisers) 33:03
  27. Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations 39:34
  28. Purple's Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook 42:32
  29. Sarah Creal Beauty‘s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps) 48:03
  30. Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling 38:48
  31. GR0 Co-founders on Becoming Brands' Marketing Lifeline 40:53
  32. Wyze’s Logan Dunn on Managing Petabytes of Customer Data 40:11
  33. Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing 38:30
  34. M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success 43:08
  35. Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss 41:26
  36. Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks 55:54