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Brain Driven Brands

Sarah Levinger

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

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Episodes

153 episodes

  1. How to Use Valence and Intensity to Find Winning Ads 12:31
  2. 5 Black Friday Strategies That Don't Depend on Bigger Discounts 15:06
  3. The Psychology Behind Better Product Names 16:57
  4. 8 Psychology Principles More Persuasive Than AIDA 26:06
  5. Can Nate Guess the Brand? 15:35
  6. Want to BOOST sales by 32%? Don't Run Discounts. Try This. 18:58
  7. DTC vs. B2B Marketing: Why the Buying Psychology is so Different 30:20
  8. 5 Things Great Static Ads Have in Common 26:36
  9. What Happens When Your Brand Stops Relying on Meta Ads? 20:33
  10. 5 Popup Tactics That Can Increase Your Lead Opt-In Rate 17:55
  11. Your Customers May Be Using Your Product in Ways You Never Planned 17:41
  12. The 3-Pillar Framework to Scale Any E-Commerce Brand (Feat. Abir Syed) 41:46
  13. The Headline Formula That Works on Every Type of Customer 12:34
  14. 7 Pricing Psychology Tricks That Work on Smart Shoppers 22:20
  15. 9 Marketer Biases That Are Killing Your Meta Ads 34:52
  16. Fewer Ingredients = MORE Sales? (The Data On This Is Wild...) 17:36
  17. A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy) 19:11
  18. Why Meta Only Lets 2-3 Ads Win (No Matter How Many You Launch) 23:35
  19. 17 Things Brands Get Dead Wrong About Millennials 28:46
  20. Reduce Cart Abandonment by 21% with THIS Psychology Tactic 20:58
  21. What Makes a Good Creative Strategist? 17:21
  22. The Psychology Trick That Makes Your Price 26% More Persuasive 21:33
  23. The New Avatar Framework (How to Build Avatars That Scale in 2026) 19:24
  24. We're Back! 🎉 And We Need to Talk About What's Happening... 29:14
  25. We're Taking a Break: What's Next for Brain Driven Brands 12:09
  26. 41 Things Every (Senior) Creative Strategist Learns Too Late 22:16
  27. Our 2026 Predictions: Here's What You Should Bet Money On 22:22
  28. 16 Prompts to Rule Them All 24:00
  29. Stop Chasing the "Why": Here's How Real People Actually Buy 19:53
  30. This 2013 Discovery Explains Why Your Ads Won't Convert 12:10
  31. The TikTok FYP Rewired the Brain…Now Your Ads Have to Adapt 16:53
  32. The Weird Psychology Tactic That's Boosting Conversions by 149% 14:14
  33. The 3 Forces Behind Every High-Performing Campaign in 2026 21:23
  34. The Invisible Enemy Strategy: Why Systems Marketing Will Dominate 2026 18:09
  35. BFCM Week Survival Episode: Anxiety, Pressure, and the Real Talk Operators Need 12:08
  36. Consumers Got Weird This Year: 5 Truths Marketers Aren't Ready For 21:03
  37. The Worst Ad Takes We've Ever Heard (And Why They Refuse to Die) 20:48
  38. You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach) 35:29
  39. 99% of Marketers Are Using AI Wrong (Including YOU) 16:41
  40. Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT] 12:29
  41. The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026) 21:33
  42. Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't) 26:54
  43. Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀 8:30
  44. Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time 30:52
  45. How to Turn Hate Comments Into Your Best Marketing Strategy 21:51
  46. 🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot 22:16
  47. The OK Soda Story: How One Brand Died Before It Began 18:13
  48. The Weird Ad Length That Drove 40% More Traffic 22:48
  49. When to Use % Off vs. $ Off Discounts 20:35
  50. Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About 31:57