Castuner

Smarter Marketer

James Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

Sito del podcast

Ascoltalo nella tua app

Episodi

131 episodi

  1. 122. How Canva's Marketing Team is Making AI Work w. Canva's Jackie Hill 46:31
  2. 121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's Roeya Arzani 39:53
  3. 120. GEO/AEO, AI Overviews and ChatGPT Ads: Answers to Australian Marketers’ Most Pressing AI Search Questions 35:57
  4. 119. Why Marketing is About Behaviour Change w. Thinkerbell's Dan Monheit 43:45
  5. 118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox 38:31
  6. 117. Julian Cole's Blueprint for Strategy That Sticks 46:36
  7. 116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover 30:50
  8. 115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder 44:16
  9. 114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson 39:58
  10. 113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’ 39:20
  11. 112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley 49:13
  12. 111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian 47:14
  13. 110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder 43:23
  14. 109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis 28:16
  15. 108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover 38:20
  16. 107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee 29:06
  17. 106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts 52:48
  18. 105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen 41:44
  19. 104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray 36:49
  20. 103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes 34:01
  21. 102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall 40:30
  22. From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16
  23. From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21
  24. From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit 48:52
  25. 101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz 44:09
  26. 100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field 37:05
  27. 99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley 39:01
  28. 98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel 42:00
  29. 97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan 45:36
  30. 96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns 45:16
  31. 95. How to Rank in ChatGPT w. Joe Alder 41:23
  32. 94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James 40:26
  33. 93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape 42:12
  34. 92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer 35:59
  35. 91. The Secret to B2B Marketing: Owning a Perspective w. Alex James 49:28
  36. 90. Marketing to Gen Z and Gen Alpha w. Katy Richardson 27:06
  37. 89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence 38:24
  38. 88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16
  39. 87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19
  40. 86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05
  41. 85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17
  42. 84. State of the Pitch 2025 w. Darren Woolley 44:45
  43. 83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27
  44. 82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27
  45. 81. The Power of Account-Based Marketing w. Paola Piccinno 41:15
  46. 80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21
  47. 79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52
  48. 78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio 55:10
  49. From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown 42:24
  50. From the Archives: Career Advice From a Global CMO w. Ryan Bonnici 42:52