Smarter Marketer

James Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

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131 Folgen

122. How Canva's Marketing Team is Making AI Work w. Canva's Jackie Hill vor 5 Tagen 46:31
121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's Roeya Arzani vor 3 Wochen 39:53
120. GEO/AEO, AI Overviews and ChatGPT Ads: Answers to Australian Marketers’ Most Pressing AI Search Questions vor 1 Monat 35:57
119. Why Marketing is About Behaviour Change w. Thinkerbell's Dan Monheit vor 2 Monaten 43:45
118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox vor 2 Monaten 38:31
117. Julian Cole's Blueprint for Strategy That Sticks vor 2 Monaten 46:36
116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover vor 3 Monaten 30:50
115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder vor 3 Monaten 44:16
114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson vor 4 Monaten 39:58
113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’ vor 4 Monaten 39:20
112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley vor 5 Monaten 49:13
111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian vor 5 Monaten 47:14
110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder vor 6 Monaten 43:23
109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis vor 6 Monaten 28:16
108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover vor 7 Monaten 38:20
107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee vor 7 Monaten 29:06
106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts vor 8 Monaten 52:48
105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen vor 8 Monaten 41:44
104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray vor 9 Monaten 36:49
103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes vor 9 Monaten 34:01
102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall vor 9 Monaten 40:30
From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing vor 10 Monaten 53:16
From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King vor 1 Jahr 56:21
From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit vor 1 Jahr 48:52
101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz vor 1 Jahr 44:09
100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field vor 1 Jahr 37:05
99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley vor 1 Jahr 39:01
98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel vor 1 Jahr 42:00
97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan vor 1 Jahr 45:36
96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns vor 1 Jahr 45:16
95. How to Rank in ChatGPT w. Joe Alder vor 1 Jahr 41:23
94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James vor 1 Jahr 40:26
93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape vor 1 Jahr 42:12
92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer vor 1 Jahr 35:59
91. The Secret to B2B Marketing: Owning a Perspective w. Alex James vor 1 Jahr 49:28
90. Marketing to Gen Z and Gen Alpha w. Katy Richardson vor 1 Jahr 27:06
89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence vor 1 Jahr 38:24
88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing vor 1 Jahr 53:16
87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder vor 1 Jahr 37:19
86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan vor 2 Jahren 39:05
85. How to Build Desire in Luxury and Property Markets w. Giverny Reid vor 2 Jahren 29:17
84. State of the Pitch 2025 w. Darren Woolley vor 2 Jahren 44:45
83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano vor 2 Jahren 34:27
82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin vor 2 Jahren 51:27
81. The Power of Account-Based Marketing w. Paola Piccinno vor 2 Jahren 41:15
80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King vor 2 Jahren 56:21
79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit vor 2 Jahren 48:52
78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio vor 2 Jahren 55:10
From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown vor 2 Jahren 42:24
From the Archives: Career Advice From a Global CMO w. Ryan Bonnici vor 2 Jahren 42:52