Castuner

Make It Pretty Please

Felix Kilbertus, Wolfgang Philipp

Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility.Hosted by Felix Kilbertus and Wolfgang Philipp.

Podcastaren webgunea

Entzun zure aplikazioan

Atalak

14 atal

  1. When Should Leaders Ignore the Data? 53:37
  2. Why Are Mediocre Products the Result of Good Decisions? 1:04:11
  3. Should Customer Clinics Guide Design Decisions? 57:11
  4. When Is a Vehicle Successful? 59:47
  5. Who Are We Actually Prioritizing? 59:25
  6. Is Our Customer the Same in Every Market? 1:10:05
  7. Are Our Target Customers Real or Constructed? 1:04:37
  8. What Happens When We Design for Multiple Users? 58:50
  9. Who Is This Car Truly For? 1:01:58
  10. What If Our Why Isn’t Convincing Anymore? 1:00:55
  11. From a Brand Perspective: Does This Product Belong to Us? 53:30
  12. From a Product Perspective: How Can Brands Grow in the New Era? 48:43
  13. What Is This Vehicle Supposed to Change for Our Brand? 42:53
  14. Why Are We Building This Car at All? 52:22