Make It Pretty Please

Felix Kilbertus, Wolfgang Philipp

Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility.Hosted by Felix Kilbertus and Wolfgang Philipp.

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14 Folgen

When Should Leaders Ignore the Data? vor 6 Tagen 53:37
Why Are Mediocre Products the Result of Good Decisions? vor 3 Wochen 1:04:11
Should Customer Clinics Guide Design Decisions? vor 1 Monat 57:11
When Is a Vehicle Successful? vor 2 Monaten 59:47
Who Are We Actually Prioritizing? vor 2 Monaten 59:25
Is Our Customer the Same in Every Market? vor 3 Monaten 1:10:05
Are Our Target Customers Real or Constructed? vor 3 Monaten 1:04:37
What Happens When We Design for Multiple Users? vor 3 Monaten 58:50
Who Is This Car Truly For? vor 4 Monaten 1:01:58
What If Our Why Isn’t Convincing Anymore? vor 4 Monaten 1:00:55
From a Brand Perspective: Does This Product Belong to Us? vor 5 Monaten 53:30
From a Product Perspective: How Can Brands Grow in the New Era? vor 5 Monaten 48:43
What Is This Vehicle Supposed to Change for Our Brand? vor 5 Monaten 42:53
Why Are We Building This Car at All? vor 5 Monaten 52:22