The Engine Room

Prime Creative Media

The Engine Room is where the thinking behind high-performing B2B marketing comes to life.Hosted by CEO Christine Clancy and Head of Sales & Marketing Laura Pearsall, the podcast explores the ideas, trends and real-world strategies shaping the future of B2B marketing. Backed by insights from Prime Creative Media's audiences, campaigns and industry research, each episode unpacks what's working right now – and what's not.If you're a B2B marketer looking for practical insights, smarter thinking and a clearer view of where the industry is heading, this is your inside track.

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Avsnitt

10 avsnitt

Welcome to the era of always-on marketing för 4 veckor sedan 20:28
Should B2B marketers advertise in AI? för 1 månad sedan 22:57
Staying relevant in the zero-click internet age för 2 månader sedan 22:58
Before the enquiry: how modern B2B buyers make decisions för 2 månader sedan 25:50
How to make trade events actually work for your business för 3 månader sedan 28:21
How do I measure ROI on content? för 3 månader sedan 22:49
Does lead generation still matter in B2B marketing? för 4 månader sedan 29:22
Why your marketing numbers don't always match (and what's really going on) för 4 månader sedan 40:56
What are the fundamentals of B2B marketing? för 5 månader sedan 30:15
What really drives B2B buying decisions in 2026? för 6 månader sedan 29:00