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Ads Decoded

Google

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.

Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop.

Hosted on Acast. See acast.com/privacy for more information.

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Avsnitt

22 avsnitt

  1. How AI is changing Google Search behavior and what it means for advertisers 25:03
  2. How to guide campaign spend with Google Ads budget and bidding controls 43:41
  3. Demand Gen campaign creative, explained: asset variety, testing, and fatigue 19:38
  4. How to drive better Google Ads lead gen with first-party data 32:20
  5. How to prepare your Google Ads retail campaigns for holiday shopping 25:00
  6. One year testing Meridian: Real agency results and takeaways 35:40
  7. Attribution, incrementality & MMM: The modern measurement trifecta 29:33
  8. How to get your product data holiday ready on Google Merchant Center 27:51
  9. Google Marketing Live: Backstage with our product experts 41:25
  10. On-brand, at scale: Driving performance with AI creative 35:19
  11. Why your Google Ads strategy needs the voice of YouTube Creators 41:08
  12. How to build a retail growth engine in 2026 40:20
  13. Beyond the form fill: Mastering lead quality in the AI era 44:35
  14. Budgets, bidding & AI-powered campaigns: Best practices for 2026 24:28
  15. Search ads: How Google is reimagining experiences that drive value 36:43
  16. Is your Search campaign structure holding back performance? 47:14
  17. What Google Analytics is doing to win back advertisers 31:02
  18. Introducing Ads Decoded podcast by Google Ads 0:34
  19. What was the #1 Google Ads launch of 2025? We ask our product experts to choose 16:04
  20. Unpacking The Power Pack 36:23
  21. How to Drive Performance with Demand Gen 32:08
  22. Top Updates in 2025 & Deep Dives 34:42