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Fandom Unpacked

Fandom Unpacked

What makes us fans? Why do we show up, fall in love, become obsessed, and keep coming back for more?

Welcome to Fandom Unpacked, a podcast exploring the people, passions, and powerful forces behind fandom. Through conversations with the people behind the brands, experiences, and cultural phenomena that inspire devotion, we unpack what makes fans tick, what brings people together, and how fandom shapes the world around us.

Hosted by Damian Bazadona (Situation) and Peter Yagecic (A Mind at Work Consulting), who bring more than two decades of experience helping some of the world’s most iconic brands inspire audiences and build fandom.

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  1. ICYMI: Managing the Passion and Heartbreak of GRAMMY Nominations 2:31
  2. The Science of Fandom With Harvard Kennedy School’s Todd Rogers 31:28
  3. ICYMI: Chasing the Sensory Rush of High-Stakes Live Experiences 1:36
  4. How The Oracle Of O-pa Turns Patrons Into Fans 26:04
  5. ICYMI: Why Nostalgia Can’t Be the Destination for Legacy Brands 1:51
  6. The Atlanta Braves Fandom Playbook 31:43
  7. ICYMI: The New Orleans Pelicans Turn Repetition Into Loyalty 2:03
  8. Ticketing In The Shadows: How SoFi Stadium Crafts A Seamless Fan Journey 34:47
  9. ICYMI: How the US Open Turns Fan Week Into Future Fandom 1:47
  10. ICYMI: The Fans Who Bring D23 to Life 1:54
  11. Community Is the Killer App: Human Connection & Growth at TLCC 2026 33:33
  12. Mission Is The Marketing from TLCC 2026 20:48
  13. ICYMI: What Tessitura's Learning & Community Conference Carries Forward 2:04
  14. ICYMI: Why the Best Trips Aren’t About the Destination 1:38
  15. The Essential Power in Prescribing Joy and Making Memories 29:25
  16. ICYMI: How a Video Game Brought FIFA to America 1:38
  17. From Paddington to Park Place, Turning Familiar IP into a Playable Night Out 23:57
  18. ICYMI: The Whole City Is Showing Up for The NBA Finals 2:00
  19. The Harlem Globetrotters Bring Joy To The Court 24:46
  20. ICYMI: The Savannah Bananas and the Surprisingly Serious Business of Fun 2:08
  21. The Live Experience Brand Behind Channing Tatum’s Biggest Movie 27:56
  22. ICYMI: Broadway's Biggest Concert is Coming Up 1:47
  23. Speaking My Language: A Conversation with Gordon Cox 32:29
  24. ICYMI: Drive To Survive Turned Drivers Into Stars And Changed Fandom 2:33
  25. Merch That Sells The Memory Long After Curtain Call 31:03
  26. ICYMI: What March Madness Carries Into the Pros 1:50
  27. How New York City Tourism + Conventions Sells The Iconic And The Unexpected 31:43
  28. Escaping Into Audacious New Worlds with Spiegelworld 29:04
  29. How Carnegie Hall Balances Legacy, Innovation, and Fans 30:53
  30. From Vegas Stages To VIP Magic: How Caesars Builds Unforgettable Nights 35:35
  31. The Results Are In: Recapping the 2026 Live Entertainment Leadership Survey 29:37
  32. The Year in Fandom: How Sports, Culture & Entertainment Leaders Build Fans 32:05
  33. Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy 35:13
  34. You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit 42:15
  35. Making the Point: How Loyalty Programs Strengthen Live Entertainment 32:01
  36. Fandom on the Field: How Sports Move the Masses 38:41
  37. From the NBA and Cirque to Iconic Venues: Fandom from Every Angle 34:49
  38. How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation 33:26
  39. Rewriting the Playbook: What the Rise of The Gist Says About the Future of Fandom 31:42
  40. Serving the Future: How the US Open Became a Culture-First Sports Brand 27:28
  41. Broadway’s Press Corps on the Fans Who Keep It Going 44:45
  42. From Club to Kingdom: The Power of the Disney Fanbase with D23 33:29
  43. Fueling Resilience: As Arts Funding Tightens, Building Connection & Community with Tessitura 33:52
  44. The Heart of Travel Fandom: A Digital Journey with Southwest Airlines 35:11
  45. AI’s Impact on Live Entertainment: Unpacking the Business Effects on Sports, Arts, and Ticketed Events 36:58
  46. Fandom at Sea: Building Passionate Communities with Sixthman 31:12
  47. Turning Audiences into a Multigenerational Fanbase at PBS 26:05
  48. Creating Authentic Fan Experiences and Lasting Loyalty with the New York Red Bulls 30:16
  49. Beyond Arias: What Makes Opera Devotees Some of Entertainment's Most Dedicated Fans? 29:36
  50. Creating Community IRL: Why Fan Conventions Are a Marketer’s Dream 26:52