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CMO Therapy

lucy.heavens

Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!Music by Filo Starquez

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46 avsnitt

  1. The generalist, the bot and the job that doesn't exist yet 34:15
  2. Everyone's brand, nobody's job: getting the whole org on board 36:07
  3. Nobody RSVPs to an empty party 35:23
  4. Compound interest: the marketing version 37:26
  5. Relationship first, revenue second 38:42
  6. Your Martech Stack Is Not the Strategy 33:48
  7. Burn the playbook 36:25
  8. The CMO advantage AI can't fake 34:56
  9. Boiling the ocean won't fill your funnel 37:55
  10. Beyond the CV, Identifying Real Marketing Talent in an AI Driven World 39:20
  11. Brand Voice, Not a Bot Voice 35:20
  12. The messy reality of the modern CMO 39:06
  13. Big Brand Muscle, Startup Hustle 34:04
  14. Why tone of voice still wins, even in the age of AI 41:58
  15. Founder knows best? Navigating trust, tension and truth at the top 34:22
  16. Out of sight, out of mind? The real challenge of retention 34:52
  17. From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new 44:14
  18. Your customers are doing the marketing. Are you letting them? 45:07
  19. When 2 chiefs are better than 1: the rise of the power couple 41:46
  20. The two speed CMO 32:21
  21. In brand we trust (but please bring the leads) 35:48
  22. Who moved my MQL? Adventures in alignment 32:07
  23. Keeping the marketing engine running while everyone jumps onboard 33:23
  24. Distribution is the hot topic no-one talks about 41:11
  25. It takes a village (to close a deal) 34:59
  26. Ctrl+Alt+Declutter 44:32
  27. Fractional attraction 43:37
  28. Growing pains and marketing gains 41:15
  29. Partner marketing beyond the press release 41:34
  30. The glass ceiling conundrum: break it or bounce off 40:08
  31. Brand builds, revenue sells - who gets the trophy? 39:34
  32. Intrapreneurial instincts in big marketing teams 36:13
  33. Attribution chaos: Are marketers their own worst enemy? 40:43
  34. Passport, please: Marketing’s unexpected trip to ‘going global’ 35:14
  35. How to scale marketing when the budget says 'No' 36:29
  36. Don’t let your ABM stand for Account-Based Mayhem 35:52
  37. From funnels to fettuccine: Navigating the spaghetti buying journey 33:54
  38. Oh, you thought THAT was marketing? Hhhmmm let’s chat 33:57
  39. Community spirit: less ghosting, more hosting 38:26
  40. Not just ‘Dear John’: the real secrets of successful marketing 41:58
  41. Help, my CEO says we should be using AI 36:09
  42. Sales + marketing = a revenue tag team 43:46
  43. Water like plans and fluid marketing 32:20
  44. Think like a challenger: doing more with less without losing your mind 30:13
  45. When marketing met finance: how to speak CFO 38:18
  46. An introduction to CMO Therapy 4:59