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GOOD THINKING

Chris Danton & Kirsten Ludwig | IN GOOD CO

GOOD THINKING looks beyond your industry to understand what's changing across culture, business, technology, and human behavior, and why. We connect what's happening now to what might happen next, so you can see further, think bigger, and lead accordingly. ingoodco.substack.com

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  1. “Take big swings when there's disruption” 57:39
  2. 10 things: Solidcore’s founder’s $123K good deed, bougie Costco wine, K-pop alpha zones, and more. 55:58
  3. The biggest market is human happiness 52:01
  4. Brands finally remembered moms are people 55:10
  5. Is your team just yessing you? 52:39
  6. 10 things: Girl Scout dog biscuit genius, the new sober, Zuck’s tee, and more. 43:22
  7. KFC was weirdly good. NASA made us cry. Brands are hosts now. 52:23
  8. Affiliate links are out. Press trips, too. 57:39
  9. The sauna bubble, GLP-1s, and the death of expertise 56:27
  10. 10 things: fake finance gurus, nicotine, alpha entrances, and more. 1:09:35
  11. Brand love or trust? Bobbie says trust. 48:47
  12. Is the establishment cool again? Yes, but... 56:11
  13. The sans-demic is over 53:14
  14. Candy shops are putting big brands to shame 48:25
  15. The pie is infinite. Act like it. 53:30
  16. Sitting in discomfort is a superpower 52:36
  17. Everyone's hiring a hand-painter 44:49
  18. Topicals' founder shared a brand flop. It worked. 44:59
  19. Cannes hot (very hot) takes 1:26:22
  20. "The right thing is the right thing" is a strategy 45:28
  21. Hot dips and serendipity: A Cannes guide 32:28
  22. Experiential is going long-format 44:37
  23. Substack wants you to have fun and make money 46:16
  24. Being a generalist is finally cool again 49:48
  25. Culture is a mirror 50:36
  26. Is AI making brands more human? 51:23
  27. The magic of cringe 41:56
  28. Milan Design Week unpacked 1:11:03
  29. Bama Rush, NIL, and student influencers 44:30
  30. Brand naming Rule #1: Get uncomfortable 45:18
  31. Brand generosity is working. Better than ever. 46:37
  32. Pets are in their biohacker era 36:01
  33. The problem isn’t AI. It’s mattering. 39:38
  34. All things Expo West! 48:20
  35. Biohacking is getting boo-ed 54:06
  36. Hotels, airport destinations and bathroom doors 52:56
  37. It's 2026. You're now a 'personal brand'. Now what? 42:19
  38. Benito Bowl had so many brand lessons 53:56
  39. Brands are refusing to scale and it's working 55:50
  40. Mucinex is in the mascot game. Meet Mr Mucus 39:04
  41. Where to eat, drink, shop, spa this Winter Olympics 45:59
  42. The future of wellness 24:34
  43. Do moms make the best CMOs? 48:44
  44. Part 2: 2026 Predictions 🔮 across every category 58:00
  45. 2026 Predictions 🔮 across every category 1:14:42
  46. Laid off? Stuck? Scared? 45:53
  47. GOOD THINKING Gift Guide 2025 1:16:50
  48. The 20 best brand campaigns of 2025 57:43
  49. What can 18 athleisure brands teach you? 56:18
  50. Is it time to retire the collab? 46:12