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Delusional

Sammy Kennedy

Every founder is called delusional before they're called successful.

The world has never been changed by people who thought realistically.

Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.

DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.

Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.

This isn't motivation.

It's the blueprint for thinking bigger, leading differently

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126 avsnitt

  1. Why Building a Successful Brand Isn't Enough Anymore with Edward Maradona 1:27:52
  2. From Business Failures to Building Our Dream: The Wild West Bowling Story with Tom Kennedy (Part 2) 1:32:09
  3. The Expensive Reality of Turning Your Passion Into a Business with Tom Kennedy 1:16:58
  4. The Story Behind My “Overnight Success” (18 Years of Failure) 1:34:43
  5. Your Brain Doesn't Want You to Be Rich with Alyce Swarts 1:32:27
  6. "You Can't Build Six Brands in One Day." She Did It Anyway with Cass Emmerson 1:23:48
  7. From Selling His House to Selling His Company with Craig Joel 1:17:56
  8. Why Profitable Businesses Still Go Broke with Cameron Tilly 1:12:11
  9. Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 2 35:15
  10. Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 1 of 2 41:18
  11. Should You Start a Podcast? Watch This First 31:06
  12. How Influencers Can Help You Become an Industry Leading Brand with Bree Connor 1:11:59
  13. Why Your $1,500 Agency Might Be Costing You More Than $5,000 Would with Nina Youé 1:12:44
  14. Your Partner Can Bankrupt You Emotionally, Not Just Financially with Marcia Colosi 1:08:59
  15. Sacrificing Everything to Build a World-First Limoncello Brand with Solbevi 1:11:47
  16. Welcome To Delusional: Why I Ended Beauty Industry Leaders To Build Something Bigger 20:48
  17. You Are The Problem In Your Business (Here's How To Know) 29:47
  18. Busy, Burnt Out, and Nothing in the Bank: The Pricing Problem Nobody Is Fixing 23:32
  19. Six Things That Took Me From Struggling to Half a Million Dollars in My Personal Brand 50:19
  20. The New Financial Year Reset: Five Habits Every Beauty Business Owner Needs Before 1 July 44:13
  21. "Will My Clients Leave?" The Price Increase Question Every Beauty Business Owner Is Scared to Answer 38:45
  22. The Messy Middle: What Business Really Looks Like When Nobody's Watching 33:57
  23. Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet. 1:27:00
  24. The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms 1:11:17
  25. WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA 1:07:12
  26. 100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story. 1:21:26
  27. My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could 1:13:15
  28. I Got Approached by One of the Biggest Brands in the World — and Turned It Down 27:03
  29. He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why 1:23:40
  30. A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway 1:46:41
  31. The Story I Tried to Hide Built the Life I Have Today 36:06
  32. No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands 1:34:22
  33. How To Develop An Offer That People Will Buy 25:37
  34. The Craziest 72 Hours of My Life (And the Business Lessons I Took From It) 57:17
  35. The Power of Personal Brand with Brooke Vulinovich 1:59:11
  36. The Hidden Tax of Self-Doubt in Business 26:41
  37. Grief, Grit and Growing a Global Brand with AMPERNA® 1:49:36
  38. The Three Traits Every Sustainable Business Has 18:30
  39. The Rooms You Sit In Shape the Life You Build 25:03
  40. The One Mistake Most Business Owners Make When They Want to Scale 24:01
  41. Things I’d Tell You If We Were Having This Conversation Over Coffee 42:54
  42. How to Start Investing Without Having Lots of Money 1:14:52
  43. Marketing Series Part 6: How to Structure Any Piece of Content for Impact and Conversion 20:57
  44. Marketing Series Part 5: Why One Post Will Never Convert (And How to Use Content Formats That Do) 31:25
  45. How to Review 2025 Year So You Actually Change In 2026 57:29
  46. Marketing Series Part 4: How to Build a Content Campaign That Converts Cold Followers Into Bookings 1:04:01
  47. Marketing Series Part 3: The Marketing Math You MUST DO Before Creating Any Campaign 32:46
  48. Marketing Series Pt 2: What Your Clients Actually Want vs What You Think They Want 30:54
  49. Marketing Series Part 1: The Foundation Every Successful Brand Starts With 44:03
  50. The Psychology Behind Brand Imagery and Who You Attract 1:35:05