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The Upload

Rob Balasabas

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content.The Upload Newsletter: https://balasabas.substack.comRob on LinkedIn: https://www.linkedin.com/in/robbalasabasRob on Instagram: https://www.instagram.com/rob.balasabasBusiness Inquiries: [email protected]

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  1. Reality TV Producer Reinvented Himself as a Dad Creator | Devin McGovern (Devin the Dad) 31:22
  2. Why Complexly Became a Nonprofit Instead of Cashing Out | Julie Walsh Smith 39:41
  3. The Creator AI Crash Is Coming (and Why That's Good) | Jim Louderback 51:04
  4. What It Really Takes to Scale a Creator Business | Josh Mattingly 46:05
  5. The Experimental Mindset That Separates Creators Who Last | Ant McCormack 57:46
  6. Follower Count Is Dying and Superfans Are the Future | Lia Haberman 40:20
  7. The Creator Economy Math Nobody Posts About 9:29
  8. The LinkedIn Strategy that actually works 16:45
  9. Cannes Lions, VidCon, and the Uscreen MCP 21:32
  10. YouTube Sponsorships Are Becoming Swappable. 12:34
  11. What is Uscreen ? (Everything You Need to Know in 12 Minutes) 11:45
  12. 58,000 Subscribers. $30 Million in Revenue. Now Owned by OpenAI. The TBPN Story. 10:12
  13. The Creator Economy Has Merged With the Real World. SXSW Proved It. 9:22
  14. YouTube Sponsorships Just Jumped 54% — What That Really Means for Creators 10:57
  15. The Cannes Film Festival Just Embraced the Creator Economy. Here's What That Actually Means. 12:14
  16. The Creator Economy Is Booming. So Why Are Most Creators Still Struggling? 15:10
  17. Why Long-Term Brand Deals Aren't Always the Safe Play 12:53
  18. Netflix Is Just Another Top of Funnel Channel. Fight Me :-) 12:38
  19. The Algorithm Doesn't Owe You Anything 10:22
  20. Why 300 True Fans Beats 3 Million Followers 9:29
  21. The 15% RULE when it come to ADSENSE 17:59
  22. How to Grow on YouTube in 2026 — Derral Eves’ Playbook (Full Interview) 51:00
  23. How to Validate Your Membership Idea Before You Build It 7:32
  24. How Many Videos Do You Need Before Launching a Membership? 7:55
  25. How to Start a Membership From Scratch (Even With a Small Audience) 13:41
  26. Creators Are Building Real Businesses — It’s Happening Fast 12:39
  27. Why Creators Need Operators: Caesar Hernandez Interview 40:53
  28. How Jomboy Media + MLB Are Changing the Creator-Sports Landscape 14:03
  29. The 5 Ingredients of a Thriving Creator Membership 11:44
  30. Laid-Off Hollywood Talent Is Joining the Creator Economy 7:50
  31. AI, Speed & Strategy: What I Learned at Adobe MAX 2025 12:34
  32. The Creator Economy Shake-Up: Mergers, Money & Massive Change 19:04
  33. She Built a 1.3M Subscriber Audience Without Being “Salesy” — Anabel Otero Explains How 35:53
  34. Why Some Creators Charge $99/Month - and why their fans pay it! 10:23
  35. How to Know When It’s Time to Monetize Your Audience 8:48
  36. Turn Course Buyers into Monthly Members 8:47
  37. The Creator Economy is Growing Up: VidCon, Apple, Instagram & Lowe’s Moves 7:02
  38. Outdoor Boys Quit at 15M Subs. Why Now? 7:53
  39. She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin' 23:50
  40. 3 Revenue Streams Every Video Creator Should Know 16:40
  41. The Sidemen Just Lanched a VC Firm (and what it means for you) 6:45
  42. Meta’s New Edits App, Bluesky’s Blue Checks, and Roblox Goes Global 6:51
  43. OpenAI’s Social Network, TikTok Footnotes & MrBeast + Sidemen TV Takeover 13:42
  44. 🚀 New Name, New Vibe — Welcome to The Upload 6:57
  45. KEENYA KELLY (Short Form Video Expert) 33:53
  46. LIZ KOHLER BROWN (Surface Designer and Letterer) 46:52
  47. JAMES HICKS (Technologist and Founder) 36:12
  48. VICTORIA TAYLOR (Head of Content, Visme) 36:07
  49. What's Your Creator Success Stage? 29:31
  50. Create a Content Business that Doesn't Rely on Ads 7:28