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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

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  1. Small Businesses Think Google Doesn't Matter. Their Customers Disagree. 49:11
  2. Siri Going Agentic, Apps Face the Agent Dilemma, and Big Tech Falls From Grace 42:06
  3. Why Google Deletes 2% of Reviews, Siri Search, Google’s New In-Stock Check & Its Ad Revenue Miss 48:29
  4. Beyond the Link: How Citation Labs Rebuilt Its Agency for AI Visibility (Part 2) 50:23
  5. Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4 46:58
  6. Correcting the Machine: Citation Labs on the Six Layers of AI Visibility (Part 1) 56:03
  7. Rankings Up, Calls Down: What AI Visibility Is Really Worth to Local Businesses. 53:45
  8. Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap) 37:06
  9. Fragmented Discovery, Google's €460M DMA Fine, and Apple's Distribution Bet 41:56
  10. The Verification Loop: How People *Really* Find Local Businesses Now (SOCi's Damian Rollison) 49:50
  11. The Path of Enshittification: Apple Ads, Google's Toll Booth, and Meta's $18B Escape Hatch 37:06
  12. The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search 37:15
  13. Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel 55:15
  14. AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives 29:01
  15. Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand 52:10
  16. Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI 49:58
  17. The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust 33:43
  18. Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh 41:12
  19. Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback 38:50
  20. Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson 49:29
  21. Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO 46:45
  22. Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility 35:33
  23. What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1 33:48
  24. From Keyword Rankings to Brand Reverence: The New Local AI SEO Blueprint 57:17
  25. Google Already Knows Everything About You — And Their New AI Features Make It Worse 35:04
  26. The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search 49:11
  27. How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results 34:22
  28. Google Ask Maps Deep Dive: The Future of Local SEO & AI Search 40:30
  29. Review Fraud, FTC Fines, and Yelp’s Legal Strike 33:47
  30. Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing) 38:30
  31. Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026 28:32
  32. AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2) 28:17
  33. Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1 25:59
  34. State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t 39:06
  35. From the Archives: Local Search Ranking Factors — Darren Shaw on Reviews, AI Search & What Drives Local Rank 44:29
  36. How should agencies build a business around Google Local Service Ads (LSAs)? 58:53
  37. AI, Strong-Arm Tactics & a Shifting Review Landscape Are Reshaping Local Search 36:48
  38. AI Visibility vs Google Ranking: Rand Fishkin & the Future of Search, Zero Click & Brand Measurement 40:24
  39. The Truth About Google Local Service Ads: Rankings, Reviews & Photo Strategy 28:55
  40. Inside Google Local Services Ads: Ranking Signals, Lead Costs, and Why LSAs Beat the Local Pack (w/ Eric Levine) 29:40
  41. AI Isn’t Replacing Local Search — But It’s Rewiring How People Choose with Crystal Carter 42:08
  42. Inside Google Local Rankings and the Review Purge 42:53
  43. AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen - Interview with Gyi Tsakalakis Part 2 29:18
  44. Why Local SEO Is Breaking for Law Firms (And What Actually Works Now) 28:34
  45. Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2 33:50
  46. Google’s Review Algorithms Are Tightening — Here’s What the Data Shows 28:07
  47. AI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOW 30:12
  48. AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now 33:11
  49. Google Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI War 37:36
  50. What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study 1:01:30