The Indispensable Marketer

Jacob Baadsgaard and Chad de Lisle

Become the marketer your CEO can't run the business without. You bring the CEO a plan. The numbers aren't bad. You're still explaining yourself instead of leading. That's the Trust Gap. The work comes back wrong, results stall, and neither of you can say why. It's why talented marketers get treated like a vending machine instead of the architect of growth. The Indispensable Marketer is hosted by Disruptive Advertising for marketing leaders at $3M-$50M scale-ups done managing perception and ready to build real authority. Every episode runs on VSET: Vision, Strategy, Execution, Team, the framework behind the Indispensable Marketer book and Assessment. Closing the Trust Gap is a skill you can learn, prove, and measure. Some weeks it's a solo teaching on extracting real Vision. Other weeks it's a conversation with a leader who closed their own Trust Gap and can tell you what it cost. We turn away most prospective clients and 96% of marketers who apply.

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Эпизоды

29 эпизодов

  1. Stop Working So Damn Hard 6:10
  2. I Moved 100% of Our Budget Into One Channel 19:08
  3. Marketers Hide Behind Their Data 5:27
  4. Nobody Cares How Much You Do 5:09
  5. Never Launch a Campaign on a Friday 17:10
  6. Your Marketing Dashboard Is Lying to You 10:46
  7. Your CEO Is Hunting for Something Broken 18:41
  8. Only 3% of Your Customers Are Ready to Buy 8:08
  9. Your Cheapest Leads Are Your Worst Customers 18:08
  10. Strategy Is Deciding What to Walk Away From 9:59
  11. Opinion or Math? Only One Works on Your CEO 13:01
  12. I'll Bet You Don't Have a Marketing Strategy 6:57
  13. I Handed My CEO Money Back 17:41
  14. Your CEO Wants 10x. Here's What to Say Back. 11:14
  15. Your CEO Isn't Impressed by Your Numbers 18:42
  16. This Is Why Your CEO Won't Give You More Budget 8:26
  17. This Is Why Your CEO Keeps Rejecting Your Copy 9:13
  18. You Can't Market to a Demographic 8:29
  19. We Walked Away From a $1 Million Client 13:16
  20. I Interviewed the CEO Who Almost Fired Me 21:39
  21. Your CEO Can’t Tell You Why The Company Exists 10:49
  22. This Is Why You Hate Your Marketing Job 10:42