Castuner

The Contraindication

Elly Makinson

In medical aesthetics, it’s easy to feel like you’re guessing - what actually works, what’s changing, and what no one’s saying out loud.The Contraindication brings you the conversations most people keep behind closed doors. Real insight into the business, marketing, and culture of the UK aesthetics industry - without the fluff, and without the filter.Whether you’re trying to grow, stand out, or simply keep up, this is where you get clarity.

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Эпизоды

28 эпизодов

  1. Marketing Monday: The Email Series - Nobody Cares About Your Treatment of the Month (2/8) 10:35
  2. Marketing Monday: The Email Series - Email Isn’t Dead, Your Emails Are (1/8) 7:36
  3. Pricing Confidence Is Contagious 12:53
  4. The Hype Cycle - Has Marketing Taken Over from Clinical Rigour? With Special Guest Dr Hansel Misquitta 47:17
  5. Stop Copying E Commerce: Black Friday Isn't a Strategy 9:58
  6. Marketing Monday: 5 Things You Can Do to Have a Record Breaking Q4 9:08
  7. You're Arguing About the Wrong Thing: Medical-Grade, D2C and the Retail Moat 19:31
  8. Marketing Monday: The AI Diagnosed Patient 13:49
  9. Marketing Monday: AI and The Aesthetic Clinic - The Stuff That Falls Through The Gaps (6/6) 7:37
  10. Marketing Monday: AI and The Aesthetic Clinic - Your P&L Is a History Lesson (5/6) 6:23
  11. Marketing Monday: AI and The Aesthetic Clinic - The Consent Problem (Part 4/6) 7:01
  12. Marketing Monday: AI and The Aesthetic Clinic (Part 3/6) 6:05
  13. Marketing Monday: AI and The Aesthetic Clinic (Part 2/6) 8:36
  14. Marketing Monday: AI and The Aesthetic Clinic (Part 1/6) 8:22
  15. Marketing Monday: Using The Summer Slowdown to Your Advantage 10:53
  16. Wish Skin Health UK X The Contraindication 49:21
  17. Marketing Monday: Is Your Clinic Invisible on the Directories That Feed Google? 8:02
  18. Marking Monday: The Local Referral Partnerships Most Clinics Are Ignoring 7:15
  19. How to Market a New Device: The Strategy That Gets It Booked From Day One 13:05
  20. Marketing Monday: 46% of Google Searches Have Local Intent – Are You Ready to Capture Them? 7:04
  21. Marketing Monday: Local SEO - The One Thing Most Clinics Are Missing 7:14
  22. Google Just Dropped Something HUGE: What It Means for Your Clinic 33:38
  23. Marketing Monday: When Did You Last Check Your Google Profile? 8:17
  24. Marketing Mondays 4: Dealing With Bad Reviews 4:36
  25. Marketing Mondays 3. Turning Reviews Into Content 2:42
  26. Marketing Monday 2. Where to Place Testimonials for Impact 3:01
  27. Episode One: Marketing Mondays, Reviews Are Not a “Nice to Have” 3:52
  28. Introducing The Contraindication 1:54