Castuner

The Initial

Lucia van den Brink

What does it take to build a healthy in-house experimentation program? Find out in these candid conversations with the leaders running 100 - 500+ A/B tests a year at Vinted, Preply & Diary of a CEO, and more. Get the recipes, frameworks, and lessons you need to run your own in-house experimentation program.Episodes released twice a month.Host, Lucia van den Brink, is Founder of The Initial, the agency that builds, runs & hands over experimentation capabilities for brands like Semrush, British Airways and Bolt Pharmacy. Find out more: https://the-initial.com/

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Эпизоды

19 эпизодов

  1. The Boring Pre-Work That Makes AI Actually Work for CRO 29:41
  2. The Good, Better, Best Model for CRO Investment: How to Get The $$$ For Your Program 31:40
  3. Why Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It 20:39
  4. How You Can Build an Experimentation Program from Scratch (from the Senior Optimization Manager at The AA) 31:17
  5. You're Already in Love With the Solution (That's the Problem) 29:42
  6. Stop Testing Only Your Website — There's a Whole World Out There 42:30
  7. I Do Stand-Up Comedy and A/B Testing (Turns Out They're the Same Thing) 42:05
  8. Blinkist: 'Onboarding Best Practice' failed 😳 33:58
  9. My Job Title is ‘Head of Failure’ (& we do 50 Experiments /Month) 45:47
  10. Stop Trying to Trigger Emotion: Do This Instead 37:57
  11. Use High Velocity as Stress Test while Scaling Experimentation 32:58
  12. how a €1M mistake at Booking.com didn’t kill his career 36:30
  13. 25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them. 31:26
  14. How Fyxer.ai ran 512 Experiments in a year by using AI 42:03
  15. How I Used CRO Ethically to Sell Sex Toys and Financial Products 40:31
  16. Why experimentation adoption fails & how to fix it with Lea (Condor Airlines) 39:16
  17. DANGERS of scaling insignificant test with Alisa 35:04
  18. The faster you iterate, the bigger the chances of success with Giedrius Blazys from Vinted 32:38
  19. Small changes, big IMPACT on conversion with Kevin Anderson 36:19