Castuner

I'm Blown

Atul S Nath + Siddarth Menon

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

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Эпизоды

29 эпизодов

  1. E28: We're quick commercing everything, is it really about convenience? 40:45
  2. E27: Is Astrology the new Therapy for the young in India? 33:32
  3. E26: You know how much I got this for? 19:58
  4. E25: Rakh Lo, Kabhi Kaam aa Jayega! 20:58
  5. E24: Small Tech Tweaks, Big Human Reactions 16:21
  6. E23: Why not let Tech take over all decisions in Sports? 18:32
  7. E22: EVs that go Vroom Vroom ! 5:43
  8. E21: Over 50% of Loans for Consumer Durables are for Smartphones! 17:45
  9. E20: India Goes for Gold 13:38
  10. E19: Mini: Horn OK Please 4:28
  11. E18: Mini: Stick your leg out ! 4:05
  12. E17: Over 40% of Annual Sales occur in festival weeks! 16:46
  13. E16: Mini: Unwritten caste system of Indian Roads 5:32
  14. E15: Mini: "I'm Blown" on the roads 4:35
  15. E14: Why FREE Hits Different in India 23:37
  16. E13: Why take the World's Hardest Exam?!? - Part 2 17:02
  17. E12: The World's Hardest Exam to Crack! - Part 1 25:12
  18. E11: Is 10 Rupees a Magic Price Point? 18:03
  19. E10: Luxury Hotels in Temple Towns. 18:04
  20. E9: Early Tech is nothing short of Magic! 24:10
  21. E8: Would you eat Parle G biscuits in America? 23:08
  22. E7: D2C on the rise! (with NEW AUDIO) 23:49
  23. E6: We'll Modernise, but we love Traditional 16:12
  24. E5: Washing Machines outrunning Air Conditioners 14:15
  25. E4: The 2nd Largest Influencer Category in India are Tutors! 18:19
  26. E3: Midnight Shopping, Indian Style 22:35
  27. E2: Lemony drinks in India & why they score over Colas 18:46
  28. E1: South Indians are Primarily Vegetarian? 19:06
  29. Coming Soon ! 0:33