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Tiff Talks Tech

Tiffany De Alva

Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, websit

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Эпизоды

64 эпизода

  1. The Expansion Plan That Helped Us Add 108 Properties in 5 Months 13:32
  2. Beyond Passwords: Building Trust and Staying Safe Online 50:34
  3. From SEO to AEO: The Rise of Answer Engine Optimization in Multifamily 16:50
  4. Geofencing Isn’t a Gimmick: How It Actually Works in Multifamily 35:16
  5. The New Playbook for Multifamily Content Marketing 31:59
  6. Training Is the Most Underrated Marketing Strategy 43:51
  7. The Rise of Agentic Teams: How AI and Humans Scale Together 33:02
  8. Building the Rooms High-Achieving Women Actually Want to Be In 33:15
  9. From Chatbots to Business Systems: The Real Evolution of AI in Multifamily 31:40
  10. RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business 26:51
  11. How to Spot the Multifamily Products Who Actually Have AI 12:49
  12. The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse 13:26
  13. Compliance and Regulation Watch for AI in Multifamily 33:14
  14. The Renter Trust Recession 11:00
  15. The “Invisible Work” Tension Between Onsite + Corporate 14:52
  16. More Tech, More Problems? How to Untangle a Messy Multifamily Stack 31:24
  17. Tech Doesn’t Fail—Adoption Does: The Anatomy of a Rollout That Works 14:56
  18. Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love 40:29
  19. A/B Testing for People Who Hate Numbers 14:03
  20. Tools to Get in Front of Your Audience 38:01
  21. The Invisible Load of Foster Parents in the Workplace 26:11
  22. From Property to Personality: Turning Communities into Brands 31:39
  23. How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT 13:05
  24. Solving Systemic Problems with Risk Mitigation Technology 33:20
  25. The Tech Graveyard: Why So Many Pilots Die in Multifamily 12:02
  26. Short-Term Strategy: Turning Major Events into Revenue for Multifamily 25:13
  27. What I Didn't Expect in My First Year on the Vendor Side 14:17
  28. Mentorship Isn’t a Perk—It’s a Retention Strategy 39:15
  29. Obsessed with ROI? Here’s the ROI We’re Not Talking About 14:29
  30. The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily 41:08
  31. Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead) 15:49
  32. Managing Your Tech Stack For Marketing At Scale 33:39
  33. The Marketing Metrics We’re Obsessed With—But Shouldn’t Be 13:44
  34. The Right Way to Use AI for Personalized Customer Experiences 41:48
  35. Is Your AI Ethical? A Multifamily Guide to Responsible Tech 47:02
  36. Beyond Compliance: Leveraging Training Tech to Build Culture and Retain Talent 44:28
  37. Essential Skills for Multifamily Marketers in a Tech-Driven World 21:14
  38. Automating Leasing for Military Families: Flexibility and Compliance 32:03
  39. Maximizing Your Leasing Expertise at Scale: How AI Is Transforming Multifamily Operations 38:39
  40. How To Thrive In 2025: Your Guide To Supplier Success 39:28
  41. Beyond the Stars: Authentic Review Request Strategies for Better Reputation Management 42:53
  42. Managing the Unmanageable: How Technology Streamlines Move-in/out, Reduces Evictions, and Collections Loss 45:26
  43. Full Stack Fatigue: Why People Are Turning Away from the One-Size-Fits-All Model 43:27
  44. Unlocking Your Place in Multifamily: How to Research and Align with Your Strengths 44:41
  45. Spotting the Red Flags: What to Watch Out for When Choosing Multifamily Vendors 23:09
  46. APIs for Dummies: Making the Most of Your Integrations to Create Efficient Workflows 30:09
  47. Turning Ideas into Tech: How to Build a Product Without a Single Line of Code 40:00
  48. Optimizing Maintenance with Tech: Boosting Efficiency and Resident Satisfaction 27:36
  49. Authenticity in the Age of AI- Identity in Professional Spaces 48:14
  50. Top Lessons I've Learned After 8 Years in Multifamily 18:16