D2C Diaries
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product
59:08
Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it: One product. One market. One channel. For six years. In this episode, Jack breaks down how he's stayed this focused and why most brands burn growth by diversifying too early. We get into how Purdy & Figg became the blueprint…