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SCORRcast

SCORR Marketing

Inside Life Science Marketing SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field. Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/

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Эпизоды

67 эпизодов

  1. Where to Start So AI Search Finds Your Brand - GEO Part 2 28:34
  2. GEO vs. SEO: How to Show Up in ChatGPT, Gemini & AI Search 29:26
  3. Escaping the Sea of Sameness: How to Make Life Science Brands Stand Out 41:20
  4. Change | Why Great Marketing Endures Even as Technology Evolves 42:14
  5. Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline 49:14
  6. Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode 28:52
  7. Commercial Strategy | Connecting Science, Strategy, and Storytelling 51:57
  8. Leadership | Building Culture, Clarity & Confidence in Life Sciences 45:22
  9. Bold | Breaking the Static in Life Science Creativity 50:47
  10. Getting Unstuck Part V | How Gratitude and Joy can Transform YOU! 47:00
  11. Resilience | A Journey to Transform Mental Health Support 46:31
  12. BIO Recap: The Sea of Sameness in Full Effect in Boston [Video Podcast] 14:27
  13. Story | Where Video Leads, Brands Follow [Video Podcast] 44:57
  14. The AI Experiment | Alec & Google NotebookLM on Marketing and Business Development 23:59
  15. SCORRCAST Short | Mindful Marketing 9:27
  16. SCORRCAST On Location | Reaction from CPHI Americas 17:29
  17. SCORRCAST Short | Generate Demand 9:37
  18. SCORRCAST Short | Investment 5:39
  19. SCORRCAST Short | Challenges 5:39
  20. Mindful Marketing | How Flow, Meditation, & Presence Elevate B2B Strategy 41:02
  21. Perspective | How Optimism, Curiosity & Discomfort Fuel Growth 36:38
  22. Influence | How Branding, Storytelling, & Positioning Shape Market Success 49:55
  23. The Gil Roth Show | How CDMOs, CMOs, & PBOA Are Navigating Through the Uncertainty 57:10
  24. Risk | How Embracing Uncertainty Leads to Success 53:25
  25. Getting Unstuck Part IV | Strategies for Breakthrough Growth 52:19
  26. Puzzles | How Marketing Strategy is Really Just One Giant Puzzle 40:13
  27. Growth | Maximizing the ROI on Your M&A 1:02:57
  28. Brand Impact | Strategies for a Creative Edge 36:01
  29. Unify | How a Unified Brand Leads to a Unified Team 40:26
  30. Culture | Why Company Culture Is the Key to Long-Term Expertise 48:42
  31. Joy | Navigating the World of Clinical Research With Purpose 37:23
  32. Creative Marketing | What Role Should Creative Play in Your Life Science Company? 42:32
  33. Translation | One Overlooked Aspect of Life Science Marketing 40:41
  34. Healing out Loud | How to Handle Mental Health in Clinical Research 46:46
  35. Getting Unstuck Part III | Unpacking Mental Health 1:04:26
  36. Value-driven | Increase Profitability and Differentiate Your Brand by Delivering Value 53:20
  37. SCORRCAST Short | Your Social Media Doesn't Have to Suck 3:44
  38. SCORRCAST Short | Marketing & Business Development Synergy 9:36
  39. Agency Life | How to Find Success Working at a Marketing Agency 21:40
  40. Clarity | Maximizing Marketing in Economic Downturns 1:07:08
  41. SCORR | The Past, The Present, and The Future of SCORR Marketing 20:02
  42. Alignment | How Aligning Sales and Marketing Will Transform Your Business in 2025 16:18
  43. Communication | How Internal Communications Can Unlock Marketing Success 23:02
  44. Content | How Original Research and Thought Leadership Can Transform Your Content Marketing 44:54
  45. Getting Unstuck Part II | Building Successful Work-Life Integration 1:02:48
  46. Insights | Leveraging Customer Insights for Marketing Success 47:56
  47. Optimism | Driving Breakthroughs and Transforming the Clinical Research Space 47:25
  48. Transform | Transforming the Pediatric Support Community 1:02:50
  49. Curiosity | Uncovering the Human Element in Clinical Trials 43:32
  50. Strategic Stoytelling | Laura Lange on the Art of Strategy 37:48