Castuner

CRUNCH

HMC

Get ready to embark on a ‘PR learning adventure’ with CRUNCH!Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game.Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success.Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies.And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you

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Эпизоды

30 эпизодов

  1. How Do You Sell a Service People Don’t Think They Need? 30:24
  2. Launching Uber in New Zealand: From Controversy to Credibility 49:29
  3. From Ignored to Newsworthy: How to Earn Media Coverage 38:32
  4. Winning the Battle for Farmer Attention 43:24
  5. Build Your Leadership Brand on LinkedIn 22:51
  6. Five Crucial Steps to Take in the First Hour of a Crisis 6:25
  7. Bad Review! What Should I Do? 7:38
  8. How to Ensure Your Brand Shows Up in AI Search 7:31
  9. Media Relations: Is the Media Release Dead? 5:38
  10. 5 PR Forces That Will Shape Business in 2026 22:32
  11. PART 2: Unlocking AI Search: How Your Brand Can Rise to the Top 21:15
  12. Unlocking AI Search: How Your Brand Can Rise to the Top (part 1 of 2) 21:00
  13. Crisis Comms on the Frontlines: A PR Pro’s Journey in Global Aid 30:31
  14. Navigating the Minefield: Managing Corporate Reputation in a Distrustful Era 37:08
  15. Keeping the Buzz Alive: Strategies to Maintain Communication During Tough Times 5:52
  16. Building Trust: The Key to Successful Business Relationships 5:05
  17. Bridge the Credibility Gap: Aligning Identity with Reputation 5:53
  18. Building Trust: A Crucial Step for Business Success 4:30
  19. Invest in Content: Build Authority and Drive Business Results 4:44
  20. Skills to look for in a PR advisor: a conversation with Strahan Wallis 30:57
  21. What's it take to succeed in PR today? A conversation with Strahan Wallis, Pt 1 41:39
  22. Changing face of media and its role in building trust 23:52
  23. NZ media changes & business impacts 25:01
  24. Social media influencers and 3rd party endorsement 42:24
  25. Essential Leadership Tips for Crisis Communication 45:25
  26. Building an employer-of-choice reputation 41:18
  27. Building Trust in the Age of ChatGPT 30:47
  28. The PR of Podcasts: maximise your content 30:35
  29. The PR Power of TikTok: using short-form video to achieve business goals 30:43
  30. 5 Foundations for Building a Personal Brand 27:52