Future Proof

Kantar & Saïd Business School, Oxford University

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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Эпизоды

245 эпизодов

  1. Can Great Experiences Create Lasting Brand Growth? 28:58
  2. You Can't Build a Brand in Two Seconds. Or Can You? 31:22
  3. Are Brands Measuring Project Success the Right Way? 29:39
  4. Could Context Replace Identity in Marketing? 21:20
  5. How Do You Future Proof a 180 Year Old Luxury Brand? 20:11
  6. Shaping Marketing Effectiveness in 2026 with Google 34:46
  7. How AI and Neuroscience Are Changing Marketing 37:25