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eCommerce MasterPlan

Chloë Thomas

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Эпизоды

649 эпизодов

  1. 3 Critical Ways AI is Changing eCommerce in Practice with Tarek Müller from ABOUT YOU 37:03
  2. How Carwow Uses AI to Test, Learn, and Scale Faster 31:28
  3. Agentic Marketing – How to Make It Work for You 35:32
  4. Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers 31:00
  5. How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace 33:53
  6. Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology 32:51
  7. Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill 34:16
  8. How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability 31:10
  9. How Products Get to Market Faster – and How AI helps Shoppers Find Them 39:21
  10. How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community 33:46
  11. WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major 34:04
  12. How &Sons Built an 8-Figure Menswear Brand Through Community 34:45
  13. Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends 32:06
  14. Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships 37:57
  15. WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe 45:53
  16. How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace 31:17
  17. Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav 33:08
  18. AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story 33:21
  19. Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand 37:50
  20. Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas 44:14
  21. 5 Big Wins You Get with an AI Shopping Assistant 38:15
  22. The Search-Driven Fashion Strategy That Helped Spirithoods Scale 41:57
  23. How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns 32:24
  24. Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand 32:08
  25. How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones 29:39
  26. From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé 30:17
  27. How to Grow Profits in 2026 55:03
  28. How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley 36:01
  29. How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein 28:27
  30. From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques 36:29
  31. Fashion and Sustainability - what do consumers want now, and how can brands benefit from it? 33:10
  32. From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream 36:39
  33. Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward 26:47
  34. WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark 44:38
  35. How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton 32:24
  36. What Would You Do if you were embarking on a replatform in 2026? – with James Gurd 31:21
  37. From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight 24:35
  38. Driving Profits Through Customer Service with eDesk’s Gareth Cummings 32:21
  39. What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore 29:25
  40. How to Grow Sales in 2026 53:40
  41. From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov 36:05
  42. What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong 38:57
  43. The Xero Shoes 10x Growth Story with Steven Sashen 40:23
  44. The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise 25:52
  45. The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater 26:56
  46. eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large 31:38
  47. How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+ 44:18
  48. Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online 34:05
  49. The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken 37:36
  50. What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill 33:10