Castuner

Inside Insights

Zappi

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has

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Эпизоды

105 эпизодов

  1. When Innovation Moves at Different Speeds 30:58
  2. Building innovation around changing consumer needs and norms 34:47
  3. When Brand Tracking Actually Changes Decisions 34:59
  4. Connected Insights Imperative Report Discussion 58:53
  5. Keeping Consumers Central to Making Business Decisions 46:18
  6. The Intersection of Data, Insights, AI & the Future of Marketing 39:42
  7. How Consumer Insights Shape Creativity Across Markets 32:39
  8. Why High-Growth Brands Must Rebalance Marketing Mix 42:59
  9. Building the AI-Native Insights Function of the Future 44:13
  10. Translating 139 Years of Innovation into Modern Storytelling 24:39
  11. How Soccer Built Culture Before America Fully Embraced It 38:41
  12. Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership 29:01
  13. Using AI to ask deeper, more human questions 35:41
  14. How to build brand elasticity to reshape perception 38:40
  15. How consumer insights are reshaping perceptions & driving innovation in frozen foods 35:09
  16. How HelloFresh scales DTC with consumer insights 23:53
  17. The Science Behind Measurable Marketing Impact 30:48
  18. It’s Not the Data, It’s the People 27:22
  19. Think Global, Feel Local: How Insight Powers Cultural Relevance 33:14
  20. Super Bowl advertising that actually works 44:32
  21. Shaping Customer Experiences with Agentic AI & Personal Shopper Agents 32:32
  22. How Behavioral Science Helps Brands Overcome Fragmented Insights 41:09
  23. Culture moves fast—your marketing should, too 27:37
  24. How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries 40:49
  25. Tapping Your Consumers As Bold Creative Partners 30:18
  26. Building the NFL brand beyond the game itself 34:18
  27. Zappi's Connected Insights Imperative Report 48:18
  28. #78 - Emerging trends and watchouts in market research 30:12
  29. #77 - Innovating on the edges: How to navigate AI and complex markets 29:55
  30. #76 - How AI Agents will change the way brands innovate 20:07
  31. #75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution 44:23
  32. #74 - How to use behavioral science to influence people and understand consumers 39:39
  33. #73 - Why consumer insights + AI = real world superpowers 35:16
  34. #72 - Build it and they will come: How to systematize data for the whole organization 32:59
  35. #71 - Leveling up the insights function: From disconnected to connected 28:28
  36. #70 - How to use AI to change the game 29:28
  37. #69 - How to create and embed an insights department 29:40
  38. #68 - Innovating for the future 37:09
  39. #67 - How to get the CEO to give a sh*t about insights 43:30
  40. #66 - How to be the boss you wish you’d had 34:54
  41. #65 - Connecting the dots: The importance of globally connected insights 37:05
  42. #64 - The power of researching early and often (and doing sh*t that scares you) 40:02
  43. #63 - How to perform while you transform 59:37
  44. #62 - Why sample consistency is everything 51:37
  45. #61 - Best in snow: The UK’s top Christmas ads 2023 42:13
  46. #60 - Drinking the honey: Customer centricity as a superpower 1:00:03
  47. #59 - Losing the fear: How to embrace AI for creativity 56:19
  48. #58 - Breaking down the stereotype of a one-size-fits-all work system 1:03:13
  49. #57 - Creating impact: AI, LinkedIn, coaching and beyond 48:42
  50. #56 - Kicking short-termism to the curb: Unlock your team's full potential 48:38