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TRENDSETTERS

Deborah Malone

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

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Эпизоды

161 эпизод

  1. TONY RILEY: WHAT IF THE ANSWER ISN'T ANOTHER CAMPAIGN? 26:40
  2. Joanne Davis: Walk in the Other Guy's Shoes 11:32
  3. Patrick McLean: Highway Hospitality and the Next Stage of Growth 27:15
  4. International Marketing Debt: The Hidden Cost of Global Brand Drift 18:05
  5. Cause Marketing Grows Up: From Campaign to Collaboration with Mollye Rhea 23:30
  6. Scott Goodson: From Purpose to Participation. Building Brands People Want to Join. 42:47
  7. Mike Nelson: The Delicate Art of Brand Evolution 11:43
  8. Jared Belsky: Why Marketing's Best Days May Still Be Ahead 25:11
  9. Alexander Augustesen Discusses The Missing Layer in Modern Marketing 18:26
  10. Costas Papaikonomou, The Grumpy Innovator: Why Good Ideas Don't Always Win 35:08
  11. Danone’s MK Woltz: When Media Becomes the Marketplace ... 27:58
  12. Mirella Vitale of ROCKWOOL: From Performance to Protection— and What Matters Most ... 22:05
  13. Habitat for Humanity at 50: Opening the Door to What Comes Next ... 27:55
  14. Adam Benaroya on Media Excellence, Simplified ... 33:17
  15. FujiFilm's Anthony Farina on Reinventing a Brand People Think They Already Understand 27:44
  16. Sonsoles Gonzalez on Reinventing Beauty — and Marketing — for an Age-Inclusive Future ... 31:48
  17. ANA's Bob Liodice Discusses What Marketers Must Relearn in 2026... 54:39
  18. Jon Lee on What Nonprofit Marketing Signals About the Future of Brand Trust 34:49
  19. Luke Stillman of Madison & Wall Unpacks the Hidden Engines of Ad Growth 33:22
  20. Why Deloitte’s Geoff Tuff and Steven Goldbach Say Leaders Must Hone, Not Transform 46:29
  21. Susan Schramm on The Hidden Reason Marketing Strategies Stall — And How to Fix It … 43:44
  22. HATCH CEO Jen Harrington on the New Menu for Modern Marketing 37:00
  23. London AI: Where Human Creativity Meets Machine Clarity 1:22
  24. Rewriting the Rules of Retail Marketing: Dr. Jan Flemming on Innovation at PENNY & REWE 14:17
  25. When Media Becomes the Mirror: Truth, Trust, and Responsibility in the Digital Age 56:15
  26. Breaking Barriers: Bridget Sponsky on Ally’s Bold Play for Equity and Innovation… 34:18
  27. EACA’s Charley Stoney on #Campaign4Good: Protecting Children Online and Redefining Purpose 18:27
  28. The Science of Brand Associations: Ulli Appelbaum on the Hidden Operating System of Marketing 50:05
  29. From Blimps to AI Artistry, SuperHeroes Keeps Breaking the Rules. Rogier Vijverberg Reveals Why…. 35:36
  30. From AI Horror Stories to Fossil-Free Ski Slopes: Nils Persson’s Unconventional Path to Building Sweden’s Brand 32:46
  31. Trendsetters: Joe Prota on Blending Legacy, Innovation, and AI at IBM 30:24
  32. TRENDSETTERS: Colin Westcott-Pitt on Why Brilliant Brands Start with the Basics 33:26
  33. From Agency Leader & Marketing Pioneer to Substack Sage: Rishad Tobaccowala on Thinking Forward 1:08:40
  34. Undifferentiated and Under Pressure: Robin Bonn on Redefining Agency Advantage 43:57
  35. Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand 31:02
  36. Marriott’s Terri da Silva Discusses Bonvoy’s New Initiative and Travel’s Transformative Power 28:31
  37. Molson Coors’ Brad Feinberg Shares the Significance of “Doing Things Worth Talking About”… 31:23
  38. For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations 43:18
  39. Trendsetters: Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand 30:00
  40. David Aaker, Hailed as the Father of Modern Branding, Releases New Book Responding to Today’s Marketing Challenges 41:51
  41. TRENDSETTERS: Hershey’s Charlie Chappell Discusses Innovation & Anticipating What’s Next… 25:31
  42. Trendsetters: Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive 43:13
  43. TRENDSETTERS: Mike Nichols of Gainbridge Outlines the Strategic Partnerships of a Values-Based Organization 34:29
  44. Sunny Sky’s Manos Spanos Discusses Innovation & Technology Amid Marketing’s Many Business Objectives… 39:21
  45. TRENDSETTERS: Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition 35:42
  46. TRENDSETTERS: Parity Reveals a “Silver Lining” for Brands in Support of Women Athletes 24:42
  47. 4As Marla Kaplowitz Discusses the Agency Business Amid Constant Change 30:15
  48. ANA’s Bob Liodice Anticipates 2025’s Top Marketing Issues, While Discussing AI’s “Clarifying Moment” and “Choice-Making”… 47:51
  49. Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the Industry Outlook for 2025 31:05
  50. Yard’s Ruth Bernstein Shares How to Turn Purpose into Action by Developing Brand Beacons 41:25