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Solving for B°

BrandExtract, LLC.

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

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Эпизоды

62 эпизода

  1. Brand vs. Demand: Why the Debate Is the Wrong Conversation 44:52
  2. From Insight to Impact: How B2B Brands Prove Their Value 39:07
  3. What CEO's Should Expect from Marketing in 2025 42:41
  4. Brand Evolution or Brand Erosion? 44:32
  5. From Surviving to Thriving: How Strong Brands Navigate Economic Turbulence 45:18
  6. B2B Brand Awareness: Why It Matters & How to Build It 43:48
  7. Crafting a Compelling Brand Voice 35:31
  8. "The Risks and Rewards of Being a Leader Brand" 33:17
  9. The Power of Combining Brand and Performance Marketing 35:37
  10. The Employee Impact on a Brand 42:22
  11. Brand Analysis: What Happened to the Pac-12? 51:53
  12. How Does AI Change the Landscape for Brands? 43:34
  13. Building Brand Trust in B2B 45:40
  14. How Customer Journey Mapping Helps You Understand Your Audience 39:44
  15. The Basics of Inbound Marketing 50:59
  16. What is a Brand Strategy? 39:00
  17. Branded House vs. House of Brands: What’s the Difference? 35:02
  18. How a Visual Identity Builds Brand Equity 30:04
  19. How ESG Websites Benefit Your Brand 35:20
  20. Preparing for Innovative Branding in 2022 39:34
  21. How Sales and Branding Complement Each Other 37:06
  22. Brand Analysis: Amazon 47:21
  23. Brand Analysis: Nike 45:03
  24. The Branding Impact of N-I-L 52:12
  25. How To Build a Modern, Scalable Brand with Chris Payne 38:00
  26. How To Launch Your First ESG Report Without Experience 51:44
  27. The SEO Impact of Good Branding 46:56
  28. Brand Analysis: Elon Musk 33:58
  29. Should Brands Take a Stance on Polarizing Issues? 39:38
  30. What Role Does ESG Reporting Play in Supporting Your Brand? 40:53
  31. Branding Considerations During Mergers & Acquisitions 30:51
  32. The Importance of Internal Branding and Communications 23:47
  33. The Power of Branding in a Stalled Economy 26:16
  34. The Impact of COVID-19 on Brands 38:30
  35. How Brands Can Rise Above Commoditization 18:34
  36. Brand Analysis: Disney 29:33
  37. 5 Trends That Will Influence Brands in 2020 and Beyond 31:29
  38. How Companies Can Use ESG Reporting to Demonstrate a Commitment to All Stakeholders 33:23
  39. How the Internet of Things is Revolutionizing Branding 28:51
  40. Why Website Accessibility is Critical for Your Brand 20:46
  41. How to Develop a High-Performing Website 31:14
  42. What You Need to Know About Managing a Major Brand 25:41
  43. Why More B2B Companies Are Focusing on Branding to Drive Business 33:26
  44. What is Account-Based Marketing? A Strategic Guide to ABM 24:29
  45. Which Customer Metrics Best Predict Financial Performance? 22:16
  46. GDPR: What U.S. Companies Need to Know 27:27
  47. Brand Analysis: The NCAA 39:05
  48. Is Cause Branding Right for You? 33:55
  49. What is Brand Insulation? How You Can Future-Proof Your Brand 27:43
  50. How to Create Content That's True to Your Brand 57:38