Castuner

On Record PR

Gina Rubel

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at [email protected].

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Эпизоды

100 эпизодов

  1. Who Gets Cited? Why Specificity May Beat Scale in AI Search 26:53
  2. When AI Reads Your Email First: What Law Firms Need to Change 27:54
  3. Beyond the Submission: What Actually Builds a Chambers Ranking 38:38
  4. When Being Right Isn't Enough: The Human Side of Legal Expertise 37:14
  5. What If the Bigger Career Risk Is Never Trying? 30:20
  6. How Law Firms Earn Trust in the AI Search Era 21:27
  7. Media Relations in the Age of GEO 26:19
  8. When a Lateral Hire Isn't the Story: How Law Firms Turn Moves Into Market Narratives 24:05
  9. Why Law Firm Growth Now Depends on True Integration: A Passle CMO Series Live Recap 29:09
  10. Why Responsible AI Adoption May Define the Next Era of Litigation 21:54
  11. Why Law Firm Leadership Starts With Trust, Self-Awareness and Influence 30:34
  12. AI, Value, and the Hard Conversations Law Firms Can't Avoid 40:20
  13. Why Law Firm Transformation Is No Longer Optional and What It Means for Law Firm Leaders 34:35
  14. From Information to Experience: How Law Firms Can Deliver Real Value in a Saturated Content Market 27:44
  15. The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide Now 20:29
  16. How AI Is Reshaping Where Legal Value Lives 28:15
  17. AI, Governance, and the Rule of Law: Leadership Under Pressure 23:25
  18. The Three Issues Defining the Legal Market Today 23:19
  19. How to Communicate a Law Firm Merger to Build Trust 28:15
  20. Why Newswires Matter More in the Age of Generative AI 21:36
  21. What Comes Next for Law Firm Leaders in 2026 20:50
  22. 5 PR Trends Law Firm Leaders Must Navigate in 2026 28:05
  23. Replay: The Role of General Counsel in Times of Crisis 44:44
  24. How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility 13:34
  25. Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law 50:32
  26. How Law Firms Turn Trusted Voices into Reputation Capital 22:17
  27. Emotion, Trust, and AI: Your Law Firm's Digital Footprint 21:39
  28. Relationships at the Speed of AI 25:43
  29. How Law Firms Can Build Collaborative Growth Models 13:08
  30. Beyond the Billable Hour: What Clients Really Want from Law Firms 13:56
  31. How Google Knowledge Panels Build Trust in the Age of AI 15:26
  32. GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility 23:40
  33. Why Public and Media Relations ROI Can't Always Be Measured 17:32
  34. Leading Through RTO: Talent, Culture, and Communication 21:25
  35. Developing Tomorrow's Law Firm Leaders: From Water Cooler Moments to Leadership Academies 20:33
  36. Why Partner Development is the Key to Law Firm Resilience 18:27
  37. Meeting the Moment: How Lawyers Can Unite to Protect Democracy and the Rule of Law 23:11
  38. AI Agents in Action: How Digital Colleagues Are Changing the Way We Work 17:51
  39. AI Just Changed Search Forever: Here's What Law Firms Need to Know 15:00
  40. How AI is Reshaping Digital Marketing and Law Firm Strategy 15:14
  41. Replay: The Power of a Compelling Narrative in Litigation 24:24
  42. How to Rank in the Age of AI Search 19:24
  43. Say It Well: Authentic Storytelling for Law Firm Leaders 31:52
  44. When Headlines Hit Hard: Communicating with Confidence After Supreme Court Rulings Like Ames 23:09
  45. Reverse Discrimination and the Future of DEI: What Ames Means for Employers 24:51
  46. Law Firm ERGs Under Scrutiny: Navigating Compliance, Risk, and Culture 20:34
  47. Amend (Don't End) DEI: What SHRM's BEAM Framework Means for Law Firms 22:02
  48. Litigation Communications Strategies for High-Stakes Cases 23:32
  49. What Every Law Firm Leader Can Learn from Law Day and the Perkins Coie Ruling 26:57
  50. What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness 27:37