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AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Odcinki

100 odcinków

  1. Intent Data Is A Gift, With Edible Brands 46:45
  2. From Puppies To Programmatic To AI Agents 53:06
  3. What Frogs And Socks Can Teach Us About AI Implementation 48:00
  4. Making AI Pay Its Way, With Cloudflare 50:50
  5. Value Over Volume, With NYT's Courtney Glaze 46:13
  6. Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First 47:11
  7. Creator Marketing Is Growing Up 58:04
  8. Information Quality Is What Wins In The AI Era 53:53
  9. I've Tried Everything But AdTech Therapy 52:52
  10. Cracking The In-Store Attribution Code In Influencer Marketing 43:32
  11. Programmatic Gets An Agentic Brain 58:13
  12. Google's Mass Arbitration Problem 51:19
  13. Murder Your Thirst And Measure Everything 51:44
  14. 'Models Built For Me' 54:00
  15. The Hardest KPI In Advertising 46:56
  16. Forget The Shiny Objects And Focus On Fundamentals 48:46
  17. Convincing Cat Parents To Buy A $600 Litter Box 45:15
  18. Reckitt's Digital Reckoning 39:46
  19. Reddit Is Training The Robots 30:12
  20. Rethinking Vitamin Marketing, With Barrière 50:14
  21. California Regulatin' 41:01
  22. The Gwyneth Effect, Measured 46:33
  23. Don't Take Customers At Face Value 50:01
  24. How 'Wrapped' Insights Become Audience Segments 50:30
  25. Influencer Marketing Grows 50:25
  26. Zoom's Next Act 54:53
  27. Manscaped's Whole‑Body Media Strategy 1:01:22
  28. Ready, Set, Upfront 33:39
  29. AI Is The New Ad Space 50:38
  30. Betterment's 'Anti‑Marketing' Machine 44:33
  31. Who Needs 'Corrosive Intermediaries' Anyway? 46:51
  32. Why Scripps Is All In On Women's Sports 52:04
  33. Sussing Out 'Performance TV' 37:56
  34. Perion Is So Over The AI Hype Cycle 52:02
  35. Healthy Growth In The Age Of AI 48:15
  36. What Marketers Miss When Their Data Isn't Inclusive 46:22
  37. From Avoiding Bad Ads To Demanding ROI 39:56
  38. Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers 50:41
  39. In Platforms We Trust? 48:47
  40. The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater 41:03
  41. AI Won't Shop For You – Yet 51:48
  42. Sizing Up Success Metrics, With The CMO Of True Religion 52:01
  43. Turning Snark Into Strategy, With The Onion 47:49
  44. Channel Surfing The Future, With NBCU 56:27
  45. The Brand Safety Balancing Act 53:14
  46. Breaking The Snap Stereotypes 58:29
  47. AI That's Generative, Not Generic 52:49
  48. Why The Economist Is An AI Outlier 50:32
  49. From Hype To Hyperscale In AI 58:51
  50. Making Your Brand Matter To The Models 56:11