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Unlocking Behaviour Change

Robert West

Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange

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Odcinki

77 odcinków

  1. Jamie vs AI in creative persuasive messaging Part 2 AI's turn 27:20
  2. Jamie vs AI in creative persuasive messaging: Part 1 Jamie goes first 27:25
  3. Can we tell when people are lying to us? 25:27
  4. Communication for behaviour change 26:37
  5. Can we make economic theory more accurate if we base it on behavioural science? 26:08
  6. Economists have it all wrong: How we should be looking at 'utility' 28:34
  7. The good and the bad consequences of classifying things differently! 24:25
  8. Classifying the world - how we do it and what are the consequences? 29:42
  9. 'Stats beat experience every time (almost)' 27:04
  10. How do we understand and use probability in decision-making? 27:14
  11. Why every behavioural scientist should understand 'Bayesian' probability 27:52
  12. The Odyssey, AI and the human condition 25:51
  13. How does COM-B compare to the Theory of Planned Behaviour? Part 2 - What COM-B adds 28:03
  14. How does COM-B compare to the Theory of Planned Behaviour? Part 1 - Understanding the TPB 28:12
  15. Decision fail number 5 of 5: 'I didn't ask' 27:58
  16. Decision fail number 4 of 5: 'I didn't imagine' 27:27
  17. Decision fail number 3 of 5: 'I didn't think' 27:00
  18. Decision fail number 2 of 5: 'I didn't check' 25:48
  19. Decisions fails number 1 of 5: 'I didn't look' 26:35
  20. Changing the behaviour of family and friends 28:24
  21. Some slightly weird behaviour change techniques, and how to get the most out of practice 27:27
  22. A deeper dive into behaviour change techniques and the 'Behaviour Change Technique Ontology' 26:03
  23. What are Behaviour Change Techniques? 28:33
  24. We have to talk about AI 30:58
  25. Where do values come from and where do they go? 27:42
  26. What role do values play in our behaviour? 24:39
  27. Justice is in the eye of the beholder 27:06
  28. Power struggles and group identity 27:46
  29. The extraordinary motivating force of 'purpose' and 'transcendence' 28:35
  30. The mysterious power of 'craving' and its role in addiction 28:48
  31. Never underestimate the importance of being 'amused' as a motivational force 29:12
  32. Matters of life and death 26:34
  33. How important are 'agency' and 'understanding' as drivers of our behaviour? 26:26
  34. Lots of things motivate our behaviour: Robert has been making a list ... 27:45
  35. How pleasure and comfort versus pain and discomfort drive our behaviour 25:56
  36. What makes us accept that changing our behaviour is a good idea? 28:23
  37. CACTIS: A tools for developing behaviour change interventions using the COM-B model 26:41
  38. How the COM-B model helps us understand the intervention-action gap 26:01
  39. How identity and imagination can turn 'should' into 'want'. 28:32
  40. The COM-B model in detail 24:47
  41. Updating the COM-B model in the light of experience 25:38
  42. How capability, opportunity and motivation interact to influence behaviour 28:52
  43. Introducing the COM-B model of behaviour 27:12
  44. Recap on the FACET framework for understanding real-world decision-making 26:56
  45. How do we decide whom to trust when making decisions? 26:09
  46. Unlocking Behaviour Change Podcast Episode 32: Embrace 'the power to disbelieve' 27:04
  47. Unlocking Behaviour Change Podcast Episode 31: The benefits and pitfalls of democratic decision-making 28:30
  48. Unlocking Behaviour Change Podcast Episode 30: Groupthink, risky shift and nuclear war! 26:06
  49. Unlocking Behaviour Change Podcast Episode 29: The ebb and flow of group decision making 26:48
  50. Unlocking Behaviour Change Podcast Episode 28: What are 'ontologies' and why they will be at the heart of behavioural science? 27:20