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GTM Vault

Rick Koleta

Revenue architecture for AI-native GTM, from the operators who ran it. The GTM Vault Podcast, hosted by Rick Koleta: founders and revenue leaders on why pipeline stops compounding and what they rebuilt. Every episode is written up with its full transcript in the Library at pro.gtmvault.co/library, free, no sign-in. Show Me Your Stack and Coffee Walk are on YouTube and gtmvault.co, and every tool named on GTM Vault is on The Stack Index at pro.gtmvault.co/stack. www.gtmvault.co

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Odcinki

53 odcinki

  1. GTM 54 | Salesforce Orgs Do Not Break, They Accumulate 38:45
  2. GTM 53 | Stacked Signals Generate 19x the Pipeline 47:24
  3. GTM 52 | You Have No Relationship With the AI 44:07
  4. GTM 51 | LinkedIn Is Your Audience, Not Your Network 36:24
  5. GTM 50 | The Next Buyer of Your Data Is Not a Person 28:38
  6. GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying 45:29
  7. GTM 48 | The Transcript Is the Commodity, the Context Is the Asset 28:34
  8. GTM 47 | Authentication Was Never the Hard Part 29:26
  9. GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector 38:49
  10. GTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing 43:17
  11. GTM 44 | The Demo Layer Is Becoming Core GTM Infrastructure 31:36
  12. GTM 43 | The Semantic Layer Is the Missing Architecture 29:00
  13. GTM 42 | When Dashboards Divorce the P&L 19:12
  14. GTM 41 | Revenue Activation Is Architecture 36:28
  15. GTM 40 | Agentic Marketing Rewrites GTM 28:24
  16. GTM 39 | Debt Is a GTM Lever, Not a Last Resort 34:29
  17. GTM 38 | When Revenue Models Outgrow the Systems Running Them 50:14
  18. GTM 37 | Pricing Is the GTM System, Not a Finance Line Item 26:25
  19. GTM 36 | Enterprise Revenue Scales on Systems, Not Charisma 44:53
  20. GTM 35 | Identity as Infrastructure: Scaling Expertise via AI Clones 34:16
  21. GTM 34 | From SEO to GEO: When AI Search Becomes Distribution 42:31
  22. GTM 33 | Predictable Revenue Is a Design Problem 14:36
  23. GTM 32 | Enablement Is Predictive or It's Waste 39:44
  24. GTM 31 | AI as the Revenue Intelligence Layer 48:26
  25. GTM 30 | AI That Acts: From Reasoning to Execution 15:46
  26. GTM 29 | Speed as a GTM Wedge: AI in Clinical Trials 30:35
  27. GTM 28 | Resolution-First AI: Support as a System, Not a Headcount Line 29:22
  28. GTM 27 | The AI Co-Founder: When Agents Replace Headcount 23:42
  29. GTM 26 | From PLG to AI Agents in 40 Days 23:36
  30. GTM 25 | Affiliates Are a Revenue Layer, Not a Side Channel 23:31
  31. GTM 24 | Buyer-Led GTM Replaces the Funnel 34:37
  32. GTM 23 | Scale the Founder Before the Company 35:26
  33. GTM 22 | Freemium Is a GTM System, Not a Pricing Tier 32:25
  34. GTM 21 | The GTM Engineer: Why Automation Is Eating RevOps 20:44
  35. GTM 20 | The $2.2M AI Intern: Agents as GTM Infrastructure 28:53
  36. GTM 19 | Cold Email as a GTM Engine, Not a Volume Play 15:47
  37. GTM 18 | Growth Hacking Is Dead. Growth Architecture Isn't. 23:03
  38. GTM 17 | AI Rewrites LinkedIn Outbound 31:02
  39. GTM 16 | AI Should Augment Sellers, Not Replace Them 23:07
  40. GTM 15 | Compliance Is a Moat, Not a Cost Center 21:19
  41. GTM 14 | Scaling LinkedIn Outreach Without Scaling Headcount 15:18
  42. GTM 13 | Enterprise AI Needs Architecture, Not Wrappers 13:01
  43. GTM 12 | The New Data and AI Startup Architecture 49:34
  44. GTM 11 | Voice AI Becomes Personal Infrastructure 15:19
  45. GTM 9 | Drug Development Is Broken. AI Fixes the Architecture. 38:27
  46. GTM 8 | Building Teams That Compound, Not Just Scale 29:06
  47. GTM 7 | Zero to $1M: Founder-Led Sales Is the First GTM System 26:48
  48. GTM 6 | AI Prospecting Replaces Volume with Signal 25:31
  49. GTM 5 | AI Reshapes the Product Development Cycle 23:47
  50. GTM 4 | AI Is Rewriting Product Development 26:43