Founded in Transcreation 馃挮
Delfina Morganti Hern谩ndez
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 馃槏Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 馃槂