Ecommerce Conversations

Your Next Product Could Be a New Brand

32:05

We asked Rok Hladnik, an ecommerce merchant turned agency owner, how to launch a new product line without confusing existing customers and diverting staff.

He advised creating a new brand. "There's nothing wrong with applying learnings to a new company," he stated. Rok's agency, Flat Circle, is based in Slovenia and serves ecommerce businesses worldwide. In this episode, he shares how AI is…