The Programmatic Digest
212. What's Behind Your Location Targeting? Privacy, Risk, and Results with Charlie Simon
25:59
🎧 Summary:
When you select location targeting in your DSP, do you know what data you're actually using?
In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Charlie Simon, Global VP for Private Advertising at RTB House, to unpack the data behind location targeting and the questions media buyers should ask before using it.
Charlie discusses how privacy rules are…