The Programmatic Digest
201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver
35:58
Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out?
In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the…