Museum Buzz
'Content' with Smithsonian Lunder Conservation Center's Laura Hoffman
15:10
"Content is king. It is what we have in our pockets as museums. [And it's important] to keep that in mind, that power. But, also think about the audiences and why we still exist and why that content remains powerful."
Content is still king. It's what museums put out on social media, it's the labels on the walls, and it's the object behind glass. But how can we harness the uniqueness of content…