Authority. Engineered!
Booked ≠ Authority: How I Engineered My Position for Humans and AI
25:58
Getting booked on podcasts is not the same thing as building authority.
The industry has become very good at answering one question: how do you get booked? Databases, AI matching, automated pitching, follow-up sequences, the analytics to prove it is all happening. But there is a more important question sitting underneath all of it.
Booked for what?
You can send hundreds of pitches. You can…