Truth in Numbers
SmithGeiger Group
Truth in Numbers is a research and insights podcast from SmithGeiger Group about what really drives audiences across media and marketing today.
Every other week, host Nicole Bergen, sits down with our researchers and industry experts to talk through what they’ve learned, what surprised them, and why audiences really do what they do.
Expect real talk on everything from streaming and sports to news, creators, advertising, and the on-screen talent audiences can’t get enough of. Each episode leaves you with practical takeaways you can bring to your own work.
If you work in media, marketing, or research, follow Truth in Numbers so you never miss an episode.