Content Powers AI
Content Science
Trillions of dollars are being invested in AI. So why are so many organizations struggling to turn that investment into business value?The conversation about artificial intelligence is everywhere: generative AI, AI agents, automation, and enterprise AI transformation. Yet many organizations are finding that moving from promising pilots to meaningful, measurable results is harder than expected.One critical factor in scaling organizational AI often gets overlooked: The content.Content Powers AI explores the connection between content and artificial intelligence and what organizations need to get right to turn AI ambition into business results.Hosted by Colleen Jones, president of Content Science and author of The Content Advantage, the podcast features candid conversations with enterprise leaders, industry analysts, AI researchers, and more as they navigate the realities of AI adoption. Together, they explore what works beyond the hype, what gets in the way, and how organizations can