Future Roots
Aleksandar Hadzhiyski: DTC Growth, Black Friday & Stop Chasing ROAS | Future Roots
49:12
Aleksandar Hadzhiyski (Founder, Titan Agency) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next.
Aleksandar runs a 12-person agency doing paid media, email and SMS for US fashion and jewelry brands, and we taped this in the middle of his sixth Black Friday. We get into why the offer beats everything, how Meta's Andromeda update turned creative into…